How Should A Clothing Store Deal With Customer Complaints?
First,
customer
Classification of complaints
1. according to the nature of complaint
(1) effective complaints.
Complaints about dereliction of duty, violation of law, discipline and other acts committed by clothing stores in management services, fees, funds management, maintenance and maintenance, etc., have been verified and registered by competent authorities of the relevant industries. Complaints made by consumers to clothing stores or stores within the clothing store have intentionally or unintentionally or misled consumers or public interests.
(2) communication complaints.
Communication complaints can be divided into the following categories:
Help seeking: complainants have difficulties or problems to be solved.
Advisory type: complainants have problems or suggestions.
Administrative department
Contacted.
Vent type: the complainant has some dissatisfaction, grievances or misunderstandings caused by his inner dissatisfaction, and demands that the problem be solved.
2. content of complaints
(1) complaints about equipment.
In the process of customers watching, trying on and buying clothes, the obstacles caused by equipment cause inconvenience or harm to customers.
(2) complaints about service attitude.
Clothing salesmen have different attitudes towards customers, such as differential treatment or apathy, neglect and even quarrel with customers.
(3) yes.
Service quality
Complaints.
Not in time or without customer approval to deal with the sale, after sale, and so on, so that customers get cold reception or dissatisfaction.
(4) complaints of emergencies.
When customers purchase or purchase behavior, unexpected unexpected incidents occur, causing inconvenience or damage to customers.
Two. Psychological analysis of customer complaints
1. the psychology of letting off steam
Customers sometimes complain that they are giving vent to their dissatisfaction with their service and clothing quality.
2. respect psychology
Out of a love or respect for shops or clothing brands, customers will speak their opinions to enhance their improvement.
3. remedial psychology
When the inconvenience or injury has been caused to the customer, the customer's complaint is a remedy mechanism to recover the losses caused by the problem in time and minimize the damage.
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