Eight Skills In Direct Selling
At the right time to greet guests, know the guest's intention, then will introduce the goods for the guests.
Customers can only make purchase decisions based on the knowledge and knowledge of a commodity.
Therefore,
Clerk
It is necessary to send the information about the goods to the customer as soon as possible to help the customer understand the characteristics of the goods quickly.
The methods of introducing commodities are generally divided into two ways: prompting method and demonstration method.
The pre frame method is to remove certain fears of customers before you introduce products to customers, so that customers can not get pressure. If customers begin to feel oppressed or frightened, it will be very difficult for you to complete the following process.
The use of the pre frame method allows customers to open their hearts to listen to you.
Product introduction
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To improve their listening ability, we should not only listen carefully, but also learn how to listen and skillfully guide them in the process of listening, so that customers will readily buy your products.
When introducing products that can't see the advantages in the short term, we should be good at drawing a picture of the future in the minds of customers, so that customers can perceive the future situation and achieve the goal of sales.
Suppose that the paction method is actually a hypothesis for your customers in the sales process. What kind of benefits and interests has he bought your product, that is, to grasp the unique selling points of customers' needs.
FAB corresponds to three English words: Feature, Advantage and Benefit, that is, attributes, functions and interests.
In explaining the point of view, in this order, it is persuasive speech, the effect is to let customers believe that your product is the best.
Descending introduction method
It is to introduce the final benefits of customers after buying products step by step to the customers, and put the most important and attracting most of them to the front.
This requires the salesperson to introduce the benefits of the product exactly.
1, clearly understand their products;
2, understand the concerns of customers.
3, the initiative to display the benefits of products;
4, use various methods to emphasize the benefits of products.
In the process of commodity introduction, the use of some sales tools can enable customers to better accept products and promote your sales.
1, the use of POP; 2, coupons; 3, the distribution of gifts.
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