Gap Rebekka, Bay, Creative Director And Executive Vice President

Rebekka Bay, creative director and executive vice president of Gap, strives to brand a brand new personality image. However, the aesthetic standards of Scandinavia seem to be inconsistent with Gap's American leisure image.

Scott Key, the veteran of Gap, was appointed senior vice president and client manager of Gap.

He will oversee a new collection of e-commerce and marketing organizations, and strive to make Gap more customer focused.

Scott Key is mainly responsible for Gap's business in the areas of growth, reform and innovation, digital departments and so on. It will also work closely with CEO Art Peck who will take office next month.

Recently, Scott Key is also responsible for monitoring the company's customer interactive marketing function.

In addition, Lex Gemas has been appointed the head of global product business, responsible for linking all channels of production and inventory management, and striving to build more flexible product channels.

Lex Gemas has more than 25 years experience in fashion and retailing industry, and recently served as chief operating officer of lifestyle brand Delia 's. Before that, she worked in Esprit, Victoria s Secret, Nordstrom, Macy, s and Nordstrom.

Last week, Gap said its Piperlime would be closed at the end of the first quarter of fiscal year 2015.

Its shop is 121 Wooster street, SOHO District, Manhattan, New York.

In October last year, Gap publicly stated that Peck would take over Glenn Murphy. In November, Peck carefully planned the management pformation plan, appointed Jeff Kirwan as the global president of Gap, and Andi Owen as the global president of Banana Banana.

Over the years, Gap has been striving to develop its relevance.

In September 2012, Rebekka Bay was appointed by Gap, and strives to give the brand a brand new personality and a stronger voice.

But since she once served as a designer and a Scandinavia aesthetic standard in H&M, it seems to be the United States of America in Gap.

Does not match.

She has an important role in developing the vision of the entire Gap brand, including marketing and communication systems. However, as executive vice president, Rebekka Bay's global responsibilities for Ms. Gap and men, including accessories and clothing line design, she may be more successful than the former creative director Patrick Robinson, a communicative Gap.

Patrick Robinson pays little attention to the responsibility of expansion.

According to the report of UBS UBS Securities Limited, the departure of Rebekka Bay is not an accident.

"In fact, there may be a slight increase in brand income after the fall.

At the time of Bay's departure, most of the changes, such as tailoring, profile control, color control and more women's modeling, are all needed, but these do not significantly affect the sales volume of brands.

UBS said Jeff Kirwan, a senior vice president of global marketing and Michelle DeMartini, said it was easier to sell compared with a year ago, and that a reduction in potential inventories would cushion the decline in the first half of the year.

In a statement, they said they had strong senior officials.

To ensure seamless pition after the departure of Rebekka Bay, it will assess the long-term leadership of the global design team.

"I will personally thank Rebekka for the enthusiasm and creative process she brings to the brand."

Kirwan said.

"She helps develop a dynamic design team and some of the best creative talents in the industry. I am sure our strong design team will see the brand enter the next stage."

"Now is the time to strengthen the attention of our customers and to break through the real dynamic and complete way of building relationships with our customers."

Kirwan said on Tuesday.

"Scott will help us integrate marketing and digital expression, so every interaction with customers is consistent and convincing.

This is a policy of customer first, reflecting how people are shopping today.

Kirwan concluded, "when we look forward to the future, it is time to try to change and focus on the characteristics of the brand providing leisure American style, and build a strong relationship with our customers around the world."

Gap owns Old Navy, Athlet, Intermix, Banana Republic and Piperlime.