How To Manage Store Goods Well

Goods are the basis for the operation of the clothing terminal, which directly affects the efficiency of the shops.

It can be said that with good products, plus the packaging of professional salesmen, terminal stores are closer to creating sales miracles.

We often say that "passenger flow" is a guarantee for the store to create sales performance. We need not only create "passenger flow", but also create more "customer retention". Customers only need to really stay in front of the goods, carefully scrutinate, compare, check labels, and so on, in order to produce fitting, purchase and other intentions.

How can terminal stores guarantee and create more "customer retention"? This is the first step to check from the purchase link, because quality goods are the key to customer turnover.

To judge whether a store's products are reasonable, we need to consider the following aspects: whether the total quantity of goods is up to standard, whether the structure of the goods is reasonable, whether the width and depth of the goods are reasonable, whether the goods are fresh, whether the serial sense of goods is strong, and whether the combination is rich.

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Generally speaking, the general brand shop can guide the purchase according to the ratio of 6: 3: 1.

60% of the main push, that is, the public, 30% of the hot money, that is, with popular elements of goods, 10% of the concept, that is, strong flu flu products.

Shops can also make corresponding adjustments according to their own positioning, such as shops are biased towards fashion orientation, the proportion of goods structure can be adjusted to 50% basic funds, 30% hot sales, and 20% popular concept.

Among them, 50% of the basic funds should be easy to play; 30% of the main push must have the characteristics of the structure, the version type, the version is good, the tailor is exquisite; 20%, the concept popular payment element must manifest the characteristic which this quarter is popular, mainly uses in the window display and the store image area product display, so as to clear and enhance the overall image of the shop.

It can also refine the division of the commodity structure, 65% for the best seller, 15% for the image goods, the higher price, 10% for the bait products, and the future customer group through discount promotions; 5% as the foil, the main starting point for the store display.

The adjustment range of these internal shares should be determined according to the specific location and specific circumstances of the shops.

The weak problem often exists in some non brand shops.

Take some small shops in Tianjin Mai Mai shopping mall, often a large number of jackets, less clothing, and not match with the coat, or vice versa.

If the store does not take the wholesale route, as a retail terminal, the problem of not having a strong sense of product series will cause shops to feel dull, messy, and lack of popularity.

Such shops are hard to attract customers to come, and sales performance can not be done naturally.

It can be seen that even the terminals that sell only one category of goods must have a corresponding number of styles and series of matching, which will help greatly in display, fitting and sales.

For today's brand shops, in general, during the period of goods loading, they usually plan ahead of their stores.

Generally speaking, large stores need more and more shops.

Combinatorial enrichment means

Combination, price combination, color combination and so on.

The combination of styles can be referenced in the introduction of the structure of goods; the price combination should be divided into 3 categories: high-end, middle end and low end. The high-end goods will enhance the overall image of the shop, create profits at the middle end price, and absorb goods from the low end prices to cultivate the future customer groups, while resisting the price competition of competitors, but keep the consistency of the shops like goods and prices, and avoid the price competition inside the shops.

We need to know a shop with rich colors, full display and orderly matching of goods to attract customers.