Orient Resin Waterborne Shoe Adhesive Guides China'S Shoe Industry "Green Economy"

In today's society, the economy continues to move forward, and the quality of production and life is also improving. Environmental protection has become the theme of the times.

The shoe market is no exception. From all aspects of the production of shoe making equipment, shoe upper fabric and finished shoes, all kinds of environmental trends are emerging, holding high the banner of environmental protection and moving towards emerging markets.

If shoe companies want to really achieve environmental protection, how should they start? Of course, they break through the most basic choice of shoe glue. Compared with the traditional oily shoe glue, the appearance of water-based shoe glue has changed the whole.

The environmental protection situation has been favored by more and more enterprises.

It is understood that at present, the top brands in the domestic shoe market are basically introduced into the production line.

In order to achieve low carbon and environmental protection effect.

Among them, Guangdong

Limited company's "one brother's water-based adhesive" has been welcomed by most shoe manufacturers.

Guangdong orient resin Co., Ltd. is the leading brand of China's adhesives industry. Through years of development, it has become one of the most powerful, innovative and strongest production enterprises in China's adhesive industry. Compared with the traditional oil-based adhesive, the Oriental resin waterborne adhesive is more easily bonded with shoe materials, and each production line can save 4 workers, 16 lines and reduce labor costs.

In addition, the factory which uses Oriental resin water-based adhesive can be smelly and environmentally friendly without the exhaust system, and has a certain control over consumer health and consumption level.

The change of raw materials shows that shoe enterprises are gradually strengthening their awareness of environmental protection. Oriental resin advocates that "green" is not only reflected in raw materials, but also can not be ignored in marketing strategy.

In the future development, orient resin Co., Ltd. will respond to the call of national energy conservation, environmental protection, low energy consumption and emission reduction, and develop a development model which is mainly based on environmentally friendly water-based products and supplemented by solvent products. It will become a green environmental protection, high-yield, high value-added environmental friendly and healthy fine chemical enterprise, and become the maker of China's adhesive quality.

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The role of 2015ISPO BEIJING as a publishing platform for new materials and new technologies continues to be the same. How to use the exhibition to get through the upstream supply chain more quickly and get the latest information from the source has become the focus of attention of local outdoor brands.

On the first day of this ISPO, Zhang Yonghuang, director of Development Department of the star star outdoor products Co., Ltd., while dragging a large suitcase, carefully searched for "baby" at the venue. Finally, he stopped at TEFLON booth for a long time. He picked up three bottles of different test agents and poured them on two pieces of cloth. The different test agents were water, oil and soy sauce. After the test agent fell, one of the fabrics left no stain or oil stains, and the falling water turned into a grain of small beads and rolled up on the top, while the other piece of cloth was beyond recognition.

"One of the biggest features of this new fabric is the use of down products. This is what I want. This design can be used in the design of this winter season, so that the whole jacket will be more moisture-proof, warm and durable."

Zhang Yonghuang pointed to the fabric without any stains.

He is thinking that if this kind of fabric is used in this winter season, excluding the labor cost, the cost cost per square metre will be about 80 yuan. According to the need of 2.2 meters of fabric for an assault garment, the cost of single fabric will need 200 yuan. Plus other functional accessories, the factory price of a garment will be as high as 500 to 600 yuan. The high factory price means high retail price. Can such a high retail price really sell in the market?

However, it is hard to sell. After all, with the gradual maturity of the domestic outdoor market, consumers' awareness of products has increased year by year. The practice of laying the market by outdoor fur is the end of the road, which has become the bottleneck of every outdoor brand enterprise development.

Zhang Yonghuang said frankly.

According to Chen Jiatai, general manager of the outdoor group, generally speaking, cooperation with top international fabric suppliers is not a simple business relationship. Their cooperation conditions are rather harsh.

First of all, they will conduct a comprehensive analysis of your brand positioning, consider your product line, audience groups, etc., and finally make an assessment to decide whether to launch long-term cooperative relationship with your brand.

"In fact, after having a large market share, it is imminent to provide consumers with better quality products and seek matching upstream suppliers.

After all, outdoor products must speak with technology and function, and they want to have the right to speak in function. The fabric and soles used as main materials are the focus of development.

Therefore, Chen Jiatai believes that the exchange role of this professional exhibition can not be ignored.