Exclusive Shoe Last Customized "Kangnai Family" Push Personalized Service

How to ensure fit and comfortable? Kangnai group's high-end brand "Kangnai family" is located in the two generation shop of Fu Street in downtown area. An international advanced non-contact white light four eye 3D foot scanner is used to solve the problem of customization.

How to measure feet.

The complete three-dimensional data of customers' feet will be customized by the information pformation technology at Kangnai headquarters through 3D printers and shoe last machines to customize the exclusive shoes last for customers, so that the "Kangnai family" brand shoes can be more comfortable to wear.

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The head of the business department said that "Kangnai family" is willing to set up exclusive data files for every guest, and achieve personalized customization through scientific and meticulous foot measurement.

It is learnt that the shoes made by the Kangnai family, in addition to the selected materials, fine workmanship, and careful design, will develop a new generation of shoe last.

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In recent years, Kangnai group has carried out joint research on foot data collection and shoe last development with SATRA, the world's footwear authority testing institute, the domestic shoe last research institute, and the famous professional institutions.

Kangnai's R & D department subdivides and compares these collected data according to the geographical age and age, so as to guide the production of shoe last, thus ensuring the high comfort and adaptability of "Kangnai family" high-end leather shoes.

High end customization is a major feature of the Kangnai family brand.

On the basis of existing customized services, the customization of Kangnai family brand will rely on Kangnai distribution network distributed throughout the country, and will open online customizing channels to interact with consumers. It is responsible for handling consumer's consultation and appointment on customized business, so that customers from all over the country can enjoy customized services of Kangnai family.

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Recently, a listed company announced that it plans to buy 300 million yuan for the industrial park in the north of Hebei, which is used to build production lines for private volume customization, office research and development rooms, headquarters direct sales offices and special sales offices.

The industry has noticed that the news birds are vigorously distributing private volume customization business and accelerating the construction of C2B Internet marketing base.

In mid September last year, the flagship store of Tmall mall launched the C2B personalized customization business.

As long as customers place their orders in Tmall, they are doing business linkage with more than 900 stores in the country, and 300 of them are on standby. They promise to deliver the goods within 72 hours and deliver the goods within 360 hours.

This service mode is the first in China.

Reporters learned that the birds in the "Tmall" attempt to launch the industry's first C2B business, has received a good market reaction.

In the market environment characterized by low prices, the C2B business, which takes the high-end route, has a good performance in the actual business volume of the tailor's suits business, which is priced at more than 3000 yuan.

The bird lovers said that at present, the news bird has set up a private custom business department to take charge of C2B business.

This year, the news birds will also actively prepare for the construction of C2B private custom production line for all categories, prepare for the development of C2B full category private customized official website, and may also develop C2B full category private customized APP applications.

These new initiatives will boost the development of C2B business.

It is reported that the category of the customized bird service, including suits, casual pants, shirts, coats, jackets, cashmere sweaters and leather shoes, will be provided in 2015.

In personalized service, in addition to the normal fabric and style personalized selection service, it also provides service options such as linen, buttons, embroidered names and so on.