Luxury Market Needs To Be Standardized

Although there are huge profits, the above maintenance shop clerks also said that many top luxury products were specially processed in the production process. Later nursing technology is very demanding. If they are careless, they will damage the leather surface, especially some light colored leather bags, which are easy to discoloration.

Manual cleaning and washing processes are complex, and the raw materials such as cleansing potions are imported from abroad.

Therefore, the repair technology has high requirements, resulting in luxury care fees also rise.

Indeed, compared with a traditional clean oil and a piece of rags, the process as many as dozens of luxury goods maintenance subverts the traditional cognition, and the difference is not only reflected in the price.

Yang Feng, a luxury conservation shop owner, was deeply touched by this.

In 2010, he rented a house of more than 60 square meters with his friends and opened the shop with the money saved by his job.

"Actually, when I rent a store, my friends and I plan to run a laundry, but we find that the laundry in the neighborhood is more intensive, and most of them are well-known chain laundries. So, my friends and I feel that running an ordinary laundry can not make money.

By chance, I found a luxury purse in a laundry nearby. The price of the purse is far higher than that of the ordinary leather bag. So I think if we start a shop that is specially for luxury goods, there will be a bright future.

My store partner was very supportive of me, and soon we had a division of labor. He was mainly responsible for the design and decoration of the store, and I was going to learn the professional knowledge of luxury conservation. "

Yang Feng found that to become a luxury maintenance division is not an easy task. First, tuition is a very high threshold.

"I checked a lot of information, luxury maintenance technology, Italy is the best, and they have specialized training, semester 15 days, tuition 100 thousand yuan."

The money was not a small sum for Yang Feng at that time.

"In order to raise money to learn technology, I sold my second-hand car."

After finishing his 15 day study in Italy, he returned to Beijing and spent 30 thousand yuan on the local study for 3 months.

"That period of study is very hard, because the class time is short, so I need to learn a lot of professional knowledge every day, and I do not know much about it, so I spend a lot of time in reviewing and remembering everyday."

Yang Feng's most expensive luxury item is a $1 million 500 thousand diamond lined purse.

"At that time, I studied for several days, because this bag was too expensive, there was a slight difference, and even the handbag with other bags could not afford to lose."

Yang Feng believes that the most important thing in the maintenance of luxury goods is to be careful. If there is a mistake, a luxury will become a waste in its own hands.

When repairing colors, they often need their own color matching. After many comparisons, they can be repaired.

It takes three or four hours to repair a luxury, and sometimes even a few days. "

In addition to the complexity of the process, labor costs are also the reason for the high price of luxury repairs.

Xiao Yang, a salesperson of a luxury maintenance shop in Beijing, said that the quotations in the store are different from the traditional "relying entirely on the master's mouth". According to the price of the luxury goods and the degree of need for maintenance, the store has formulated a unified price standard to ensure that the customers are at ease.

In addition, when the customer delivers the bag to the store, the shop assistant will take pictures of each leather product and tie the disposable bracelet to ensure that it is not pferred to the suburban factory during the maintenance process, and is processed by technicians trained by German experts. The whole process is about 15 days.

The long duration of luxury maintenance means that the risk of maintenance shops is relatively high.

A conservation expert told reporters that general maintenance takes at least a week.

In addition, the use cycle of luxury goods is shorter and the frequency of maintenance is relatively high. Generally speaking, women's bags need to be treated once after two or three months, while men's shoes should be taken care of at least once every two weeks.

"The risk of a luxury maintenance shop is huge. Because luxury goods are very expensive, if there is a problem in the maintenance process, the amount of compensation is very small.

Many top luxury products are processed by special technology in the production process, and the technical requirements for late nursing are very high. If they are careless, they will damage the leather surface.

It is precisely because of the high cost and risk of nursing that the corresponding charge is relatively high.

"When our luxury conservation shop started business, the hired maintenance staff did not work in accordance with the requirements of the customers, and in order to maintain the reputation of the store, I could only pay up to ten thousand yuan to the customer."

Compared with the first tier cities such as Beijing and Shanghai, luxury maintenance shops in the two or three tier cities are more like a "pit station", which is only responsible for receiving local needs.

Luxury goods, and then send them to professional stores in Beijing and Shanghai for conservation.

In this regard, the industry pointed out that luxury conservation should form more brands, from small shops to brand pfer, which is conducive to the supervision of regulatory authorities.

In fact, apart from

Small workshops now have some brands that are beginning to focus on the field of luxury conservation.

Located in a 3000 square meter base in Gaobeidian, Beijing, it belongs to the leading luxury goods in the industry.

Service platform Temple library.

And this base is also the most widely used, the highest specification and the largest area of luxury appraisal and maintenance factory in China. It is the only luxury appraisal and maintenance institution accredited by ISO9001 international quality management system.

According to the luxury maintenance division of temple library, luxury goods need to be maintained at the maintenance shop for three or four months under normal use.

If it is not used for a long time, it is better to fill it with Sydney paper and maintain it once a year, so that luxury can keep its color bright.

In addition, luxury products must be protected from exposure and exposure during storage. Otherwise, they will cause damage and rupture of the cortex.

If there are stains, wipe them with a clean dry cloth.

"You can't wipe with a wet cloth or wipe it with detergent. It's hard to wash the water into the cortex of your bag."

"For famous brand bags, the dirt such as red wine and ballpoint pen is the most difficult to clean, especially LV leather bread, because the alcohol in red wine and the grease in ballpoint pen will cause serious fabric damage to leather bread.

Therefore, in daily life, we should try to avoid luxury goods receiving these damages.

The above Conservation Division said that luxury goods should not be lightly believed in online cleaning tips, such as erasers and so on, to be sent to professional care centers for cleaning.