The Footwear Industry In Wenzhou Is Facing The Pressure Of Internal And External Pressures.

According to the statistics available, there are ten manufacturing industries in Wenzhou collapsed every year since 2009.

In 2011 alone, there were hundreds of businesses in Wenzhou where the boss was missing, the company went bankrupt, and the staff paid for wages.

Such as Wenzhou's well-known three flag group, Portman, Jiangnan leather and a number of private enterprises.

Among these bankrupt enterprises, Wang Yuejin, who has "one generation of shoe king", has run away with 2 billion of his debts, and has brought tremendous shock and influence to and outside the industry.

In August 16, 2009, some of the workers in the Buli shoes industry were still busy in production. A vice president suddenly announced that according to the boss Wang Yuejin, the enterprises stopped working.

This factory has been built for 15 years, and the shoe factory in Wenzhou is the first shoe factory to be described as "sudden death" by the local government.

At that time, Wang Yuejin, known as the "shoe king" by the public, had been "evaporated" for a long time.

According to the information released later, the bullying group was in arrears with 4 local bank loans totaling 106 million 500 thousand yuan, and about 7000000 debtors (registered suppliers) owed 49 debtors. In addition, a well-known clothing company in Wenzhou secured a loan of 40 million yuan.

In September 22, 2011, Hu Fulin, chairman of Wenzhou Xintai group, the biggest eyeglasses enterprise in Zhejiang, suddenly declared bankrupt to the workers through their subordinates, and fled to the world alone.

The industry predicted that he had already lost 2 billion of his debts when he fled. His debt relations involved nearly 10000 people and dozens of enterprises, including Xintai and downstream businesses and creditors. This incident triggered a major earthquake in Wenzhou's business community.

In September 25, 2011, 3 Wenzhou business owners fled at the same time. In the afternoon of September 27th, the owner of Wenzhou Zheng Deli shoe industry jumped off and died from the debt problem from the 22 floor of Shun Jin mansion in Wenzhou.

There is even a "bankruptcy list of enterprises in Wenzhou" on the Internet. On the list, only 2011 enterprises in Wenzhou have gone bankrupt, 22 of which are well-known local shoe factories, hardware factories and spectacles factories.

Although some enterprises came out to refute rumors, they said they were still producing, but for a while, the local people in Wenzhou were in a state of panic.

"This year's situation is not good, more than half of the enterprises can not get the list of early holidays.

After the Spring Festival next year, the form is even more serious. Many manufacturing enterprises have to stop production, and it will be a wave of closure. "

Zhou Dewen, vice president of China Association for SME Cooperation and President of Wenzhou SME Development Association, said.

In the 90s of last century, it was the "golden ten years" for the rapid development of Wenzhou's manufacturing industry.

At peak time, 30% of the country's clothing and shoes and 90% of the world's lighters were produced in Wenzhou.

After 2000, affected by the global economic downturn, coupled with the slowdown in domestic economic growth and the sharp rise in human costs, manufacturing industry, once proud of Wenzhou people, began to fail.

"At present

The profit margin of manufacturing industry is only 1% to 3%. Enterprises in traditional manufacturing industries such as clothing, footwear, glasses, lighters and so on are dying every day.

Zhou Dewen believes that Wenzhou's manufacturing industry is also under the dual pressure of domestic policies and shrinking foreign markets.

After introducing the global economic crisis in 2008, the overseas orders of Wenzhou's manufacturing industry decreased sharply, and most of them were turned into introverted enterprises.

At home, in recent years, there has been a tight fiscal policy. Private sector manufacturing financing has been difficult to expand in the past. Wenzhou's private financing has suffered a severe crash since 2011. Wenzhou's manufacturing industry is now generally short of money.

"Since 2009, my business has been in Europe and America.

Reduced by 60%.

Huang Fajing, the owner of the sunfeng lighter factory, introduced the debt problem in Europe, America, Japan and other countries after the 2008 economic crisis. The overseas market has been in a difficult situation.

Huang Fajing said that the lighters in Wenzhou are mainly metal products and have been subject to certain market restrictions.

Before 1997, Wenzhou also made plastic lighters, but because of a serious fire, the city government began to ban the production of plastic lighters locally.

"Consumers buy a plastic lighter for a piece of money, throw it away, and a metal lighter does not work."

Huang Fajing said that labor costs and material costs have risen, and the profits of metal lighters have decreased. Plastic lighters are widely accepted and have seriously squeezed the share of metal lighters.

"This is just a small example.

At home, consumers' consumption tendency is changing, and manufacturing enterprises can not keep up with innovation.

Huang Fajing said.