Shop Rookie Talk About Physical Store Experience

　　 Shop notes:

1. Lot Choice. Open shop is different from the online store. The quality of the lot determines your turnover, that is, your profit. This is known to all, but what kind of location is the area where you can make money? I suggest: A, whether the goods are in line with the location of your storefront. High grade clothes can't go to places where there is no money for people to live in? B, lots are done, so we need to see what.C is next door to the store, and why we can find out why the store is transferred to the nearby stores?

2, the store principle. First of all, do not pick up the goods of the original shopkeeper (this must be noted that all the stock that the original owner can not sell is not cheaper); secondly, after the transfer fee is discussed, it is necessary to sign the lease contract with the landlord; thirdly, it is best to sign a lease contract for more than 2 years, and try to write clearly in the contract. rent The rate of increase.

3. Renovation Principle. It is the best way to find a familiar master. If you can't find it, you can let the person selling materials introduce you to the teacher when buying materials. Style is determined by your business style. I suggest not to be too flashy, so that the shop will spend too much time on clothes.

4, purchase channels.

Hangzhou: Sijiqing, Hangzhou, when we first opened shop. Because it is time to change season, so the price and style of clothes are not very ideal. The reason for going to Hangzhou is the goods that the former owner entered in Hangzhou. Generally feel that the style is not many, the price is also high.

Shanghai: because friends in Shanghai, let her help to purchase. Foreign trade goods are on the three or four floor of old prosperity. We must pay close attention to them. We must pay attention when we go outside, and see if there are holes in them. Not defective products will not come out. There are many shops that make imitation goods, and the price is more than 150 higher than that in Shenzhen. In general, more than 300 of the silk skirt may be 150-180 in Shenzhen. There are too many shops playing petty bourgeois. Recommend a home, new thriving, four floor, called Deng Huihui's boss, do their own processing brand, the style is similar to many big brands, the price is relatively high. One takes about 200 or so.

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1, proper pricing, adequate market research, making reasonable prices, and generating reasonable profits will make people feel secure.

2, professional atmosphere. First of all, shop decoration can not be too loud, nor can it be identical with others. It is important to strike a balance between the two. Secondly, the picture is the only way for customers to understand the merchandise. Light, angle, color and so on will affect the effect of the picture. Finally, we need a more detailed description of the product.

3, accurate positioning, what products do you want to sell, and what kind of products do you want to make in this category? What kind of impression do you want your customers to visit after you shop? Do you want to make small profits or quick returns or boutique routes? This is your position. Finding the right position is a crucial first step.

4, thoughtful service, timely reply to questions raised by buyers. The best after-sales service is provided, and online business is the same as offline. After the transaction, there must be a complete system of refund and replacement. If there are problems, we should find more reasons for ourselves and deal with them patiently. After the goods are sent out, it is better to scan the parcel to the buyers, so that the buyers can feel relieved.

5, accept Alipay payment, so that buyers can rest assured.

6, we should have a common heart to deal with online transactions.

7, develop international market in a timely and selective manner.

8, flexible marketing means.