Fast Fashion Brand: Shop Opening Speed Will Still Be Swift And Violent.

In 2015,

Compared with other types of brands, the speed of opening stores is still rapid.

Among them, Muji, UNIQLO, SPAO will continue to expand rapidly in China, and pay more attention to the two or three line market.

An important plan for ZARA2015 is to expand the US market. GAP will proceed cautiously. The scale of its opening is unclear.

H&M:2015 will expand its electricity supplier territory

The group has more than 3200 stores all over the world, and currently has more than 200 stores in China. According to H&M, the number of stores it plans to set up annually is increasing from 10% to 15%.

In addition, H&M will expand its e-commerce layout in 2015.

Electronic commerce websites such as Belgium, Bulgaria, Czech, Hungary, Poland, Portugal, Romania and Slovakia will be launched one after another. In addition, four new markets will be added to India, Peru, South Africa and Taiwan in 2015.

MUJI: 2015 plans to open 30 stores in China

As of December 31, 2014, Muji has reached 121 stores in China.

Its sales from overseas markets accounted for 26%, of which China accounted for 10%.

It has entered 38 cities in China, expanding at the speed of 5 cities a year, and opening flagship stores in big cities.

Next year plans to open 30 stores in China.

The location survey of Muji new shops takes only about two months, and then the opening period is completed within 45 days to 60 days.

At the end of fiscal year 2014 (August 31, 2014), UNIQLO had a total number of stores in the Greater China region, reaching 374.

As of the end of November, the number of overseas stores in UNIQLO reached 695, an increase of 183 over the same period in 2013, of which half of the new stores are in China Greater China CEO Pan Ning revealed that the next step will continue to open shop in China at the rate of 80-100 per year.

It will also maintain such a shop speed in 2015.

GU: expand shop, Shanghai first set up shop

GU opened its first store in Chiba, Japan in 2006, and became popular because it launched about 62 yuan of cheap jeans in 2009.

The price is about 30% cheaper than UNIQLO.

In 2013, GU's first store in China opened in Huaihai Middle Road, Shanghai.

By November 2014, GU had opened second stores in Shanghai's Golden Green Court Square.

The opening plan of GU2015, the main direction is to open shop in Shanghai first, and this year will gradually expand the shop, but the specific quantity is not convenient to disclose.

GAP:2015 moves steadily forward

GAP has entered the Chinese market since 2010. As of November 2014, there are more than 100 outlets in 25 cities in mainland China, Hongkong and Taiwan.

Its brand Old Navy just entered the Chinese market in March 2014, and opened 7 stores in 5 cities in less than a year.

In the three quarter of this year, Gap group's same store sales fell 2% year-on-year, of which Gap brand fell 5%, Old Navy recorded a 1% growth, a significant slowdown compared with 4% in the two quarter, and Banana Republic remained unchanged.

NEW LOOK: no listing plan, will open shop in China

At present, the British fashion retailing giant NEW LOOK has more than 1100 stores worldwide and extends to 23 countries.

In February 2014, the brand officially entered the Chinese market. China's first store opened at the two shopping centers in Beijing and Shanghai.

The goal is to have 250 stores in major cities in China in 4 years.

This year, New Look announced its withdrawal from the Russian and Ukraine markets, which will speed up China's expansion.

UR: plan 2015 to open 50 to 60.

2014 is a very important high-speed expansion year for UR, the total number of stores in the 8 years before the opening of the year, and the planned opening of 50-60 stores in 2015. In the next 3-4 years, the number of UR shops will reach more than 300 in China.

In addition, the brand began to enter Europe and other markets in 2015 and implemented the strategy of synchronous development of the global market.

SPAO:2015 plans to open 50 stores in China

The biggest fashion circulation company in Korea, SPAO, is the first fashion flagship store in China in 2013. It indicates that the brand is officially entering the Chinese market.

Pu Shengxiu, President of the clothing and love group, said: by 2015, China plans to set up 50 SPAO outlets, with sales reaching 500 billion won (about 2 billion 850 million yuan).