The Worst Time For The Textile And Garment Industry Is Over.
At present, there is no turning point in the retail terminal. The reduction of official consumption and the slowdown in economic growth are the two main reasons for the impact of clothing consumption.
The impact of the electricity supplier on the physical line is not as great as we expected. In 2014, there was a significant trend under the online reflux line.
After more than two years of adjustment, we believe that the textile and garment industry has bottomed out, and the worst time has passed, but the industry differentiation is more significant.
From historical experience, the adjustment of sub sectors is generally from mass consumption to high-end brands. The order of adjustment is generally sports shoes, casual wear, home textiles, etc.
Men's Shoes
Men's wear, high-end men's wear and women's wear.
Sports footwear,
Casual clothes
The home textile industry has basically been adjusted. The men's shoe industry has bottomed out at the end of last year, and it is expected to achieve a weak recovery in 2015. The men's clothing industry is still adjusting, and it is expected to reach the end of 2015. The pressure on high-end men's clothing and women's clothing is still greater.
We believe that when the industry cycle is adjusted, model innovation, cost-effective brands and fast developing brands can cross the economic deflation cycle, such as men's clothing and children's wear.
In 2015, we continued to watch the consumption leading companies with low valuation and good performance.
During the adjustment period, leading enterprises have more advantages.
In 2014, the backdoor listing of Hai Lan's home was a great impact on the industry. Its supply chain "credit sale is the main factor, buyout is subsidiary" + the retail terminal "financial investment franchise system" is a great inspiration to the brand clothing under the traditional franchise mode, which is the trend of the future industry development.
Semir costumes, layout
Children's wear
After 10 years of operation, a differentiated brand cluster has been formed. It is a well deserved leading Chinese children's clothing. In addition, it will layout children's related industry chain as a long-term strategy, and will benefit fourth demographic dividend and consumption upgrading.
According to our annual report, the differentiation of industry performance will be more significant.
In 2015, the home textile industry will usher in a resumption of growth. The men's wear industry will bottom out its performance, and the men's shoes industry will usher in a weak recovery.
After more than two years of inventory adjustment, the textile and garment industry will usher in a new development opportunity. But for enterprises, the most important thing is to keep a low profile and seek opportunities for pformation and pformation in the industry downturn.
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Reporters from the Haitang Bay duty-free shopping center learned that the world's top luxury brand Prada and its subsidiary line brand MiuMiu in China today for the first time in a tax free manner for all consumers, officially opened in Sanya Haitang Bay duty-free shopping center opened to welcome guests.
According to the introduction, Prada is located in the shopping center of Haitang Bay duty-free shopping center, which is located at gate 1 of B District of shopping center. Its business area is 426 square meters. Its sales category is quite complete, including the latest and the most complete men's and women's clothing, leather shoes, handbags, wallets and so on.
Meanwhile, the MiuMiu store, which is also an international brand of Prada, has a relatively small area of about 213 square meters. The accessories such as women's handbags, clothing, leather shoes, earrings, hoops and other accessories are all released in the shop to release the charm of the European style of light and simple spirit. The Prada stores are sold in the same store.
Yesterday morning, in the Haitang Bay duty-free shopping center, Chen Li Shi is displaying all kinds of goods in Prada and MiuMiu shops. The luxurious elegant shop style has brought a new visual and shopping experience. Many customers have wandered outside the store to start consulting the opening hours and the style of the merchandise.
According to the relevant person in charge of the duty free shopping center of Haitang Bay, since the end of 2014, nearly 20 international brands such as Dolce Gabbana, Valentino, Chloe, Tod, s and Prada have been opened, bringing more yuan and richer shopping choices to customers. The intensive opening of first-line brand has also added more fashionable and dynamic breath to the shopping center, making shopping centers the first choice for perceiving fashion information and enjoying high-end shopping experience.
While optimizing the brand structure and shopping experience, Haitang Bay duty-free shopping center also does not forget to serve customers with tender humanized service.
It is understood that the Haitang Bay duty-free shopping center has officially opened the free rental service of wheelchairs and pram since February 3rd, providing customers with more comfortable and convenient shopping experience.
Customers who are inconvenient to walk and customers who need it can all use their valid identity cards and deliver the corresponding deposit. They are free to rent wheelchairs or baby carriages at the No. 1 service advisory desk at B District, shopping center, and refund all the deposit when they return.
Following the opening of children's paradise, luggage storage and other services, the new wheelchair and baby carriage free rental services were welcomed and praised by customers in the early stage. The service started less than an hour, and 3 baby carriages and 1 wheelchairs were rented out one after another.
At the same time, Haitang Bay duty-free shopping center is also hand in hand with the store brand to carry out a variety of experience activities, in addition to the Xiangzhou Xiang Xiang museum is quite antique display, shopping center will also hand in hand with the Japanese Kose group's top brand -COSME DECORTE Deco to carry out beauty make-up activities.
It is reported that in from February 7th to 8th, COSME DECORTE, chief makeup artist of dke, will enter the shopping center to carry out the latest makeup show in spring and summer in 2015.
Customers will have the opportunity to have close contact with the chief make-up artist, experience high-end custom make-up, and get free photo taking.
As a model of high-end retail industry, Haitang Bay duty-free shopping center has increasingly focused on the upgrading of customer shopping experience, and has continuously promoted shopping choices, activities display and humanized services. Colorful activities have made customers' shopping trips full of surprises and pleasant feelings.
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