I.T: Agent Cooperative Buyer's Shop
Case 1:
I.T
I.T is the most representative "agent" buyer shop, and its cooperation with brands is varied and flexible.
I.T group initially opened up the road through the buying system, and gradually developed two modes of agency and joint venture in brand development.
The brand of I.T agent includes Kenzo, French Connection, YSL, Alexander McQueen. There are also some brands authorized I.T exclusive agency, and for its development plan in the Chinese market.
The joint venture is more thorough.
Cooperation mode
I.T and partners set up 50% joint ventures to jointly develop the market.
Case two:
Sammy
Sammy, a local buyer's shop, has represented more than 50 international fashion brands, such as D.Exterior, Rivamonti, Marccaim and so on.
In addition, Sammy has established a strategic partnership with the national high-end shopping centers and department stores. In recent years, it has been rapidly deployed in two or three cities across the country.
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When speaking in sales promotion, the wording of a dress should be polite, which is mainly expressed in honorific.
The greatest feature of honorific is: courteous, warm and solemn.
When using honorific, we must pay attention to time, place and occasion.
When you use honorific words, you should pay attention to using "you" instead of "you". This is a way of respecting customers.
It is necessary to remember the customers' surnames and identities as soon as possible, so that customers can feel respect and eliminate intimacy and intimacy as soon as possible.
In addition, cold words are the beginning of honorific, and the use of cold words often give customers a good impression on you.
Examples of courtesy promotion are as follows:
"Miss, this is the best selling style in our shop. Let me introduce it to you."
"Miss, you have a good eye. This dress is the most popular style this winter. It will look very different from it. Please try it. This way please!"
"Hello, miss, this is our latest dress. The metallic color is very popular. Please try it on here."
The salesperson's sales promotion language can not be dull, do not answer questions mechanically.
Humor is a kind of art of smiling. A humorous dialogue can give people a humorous interest. Vivid and humorous language can make the atmosphere harmonious and harmonious.
So that people can understand in the smile.
It can be both relaxing and pleasant, as well as revealing the theme of promotion.
Stress is the most important part of promotion language.
Clothing salesmen need to give customers a surprise promotion effect, so we need to focus on key sales promotion measures.
By speaking at the speed of the shop assistants, customers will create an impression in the brain.
For example, too fast, the impression of customers is: you are eager to send him away, or do not care if customers can understand what you are saying.
Different people speak different speed, sometimes you think it is very slow, others may think you speak too fast, so promoters must adjust the speed of speech for different customers, and keep pace with the speed of the customers.
Clothing sales promotion is also a variety of ways to promote sales as an important means.
The opening of promotion is also a skill commonly used by the shoe industry.
If the clothing store adopts the new way of discount for autumn wear, then the salesperson will introduce the new discount features of his clothing when he enters the door.
The following techniques can be a good introduction to the clothing store promotion.
"Wow! Miss, our shop is just promoting sales. Now it's the best time to buy it!"
"Hello, welcome to the brand of XX, now 12% off of the total goods, which can be delivered at 1000 yuan."
"Hello, miss, you are so lucky. Now you have a big bargain, 50 percent off of the total."
The wrong opening is to quote and discount immediately, but most clothing guides do this.
The correct language of Clothing promotion is not just a word, it needs all the input of salesperson's emotion and skill.
Correctly speaking sales promotion, the clothing store will be able to earn a full pot during the Spring Festival.
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