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    How To Develop A Brand Franchise Agreement

    2015/2/10 23:13:00 18

    Brand LicensingOperationAgreement

    Brand franchise contract example 1:

    Contract No: No.

    Franchisee: the first party is the following:

    The receiving party is: the first party, the second party, the second party.

    I. General Provisions

    1. Party A and Party B, in accordance with the laws and regulations of the People's Republic of China and in accordance with the principles of equality, voluntariness, mutual benefit, honesty and trustworthiness, will sign this agreement voluntarily through friendly consultation and shall abide by them.

    2. Party A will award the brand management mode of the company to franchisee in the form of franchising to engage in the business of brand products.

    Two, the purpose of the agreement

    1. only after signing this agreement can party B obtain the authorization from Party A, and engage in the business activities of the brand series products of the company according to the place, time limit and scope specified in this agreement.

    2. this agreement stipulates that Party A and B belong to the franchise relationship. Party B enjoys all the benefits and risks of the company's products under the agreement.

    Three, Party B must have the right to grant concession.

    1. Party B must be a legal entity approved by the business administration department of People's Republic of China, China, and has the corresponding business scope.

    2. Party B shall have the business premises of more than square meters in the prosperous commercial area of the city, and shall decorate and decorate according to the unified standard of the stores requested by Party A, and specialize in the brand products of the company.

    3. Party B shall purchase the first batch of purchase funds into the designated account within 10 days from the date of signing the agreement.

    4. Party B sells the brand products of Party A, which is supplied by Party A within the time limit and place specified in this agreement, and the annual sales return of Party B shall not be lower than RMB (RMB).

    Four. Rights and obligations of Party A and Party B

    1. Party A shall permit Party B to use the brand logo, words, patterns and manuscripts approved by Party A in writing in the franchising area and time limit of this Agreement for the shop door, shop window and shop decoration.

    Party B is permitted to print handbags and packages with the brand logo of the company. It will allow Party B to use the brand logo of the company to carry out advertising promotion in the licensed area of this agreement to enhance the brand image of the brand.

    2. if Party B receives any discrepancy between the goods and the invoice, it may notify Party A by fax in the 7 days after receipt of the goods, otherwise it will be handled according to Party A.

    3. this agreement stipulates that Party A is the sole supplier of Party B's products.

    4. Party B adds, replaces and restores the brand of the brand, including stores, counters and shops. It must inform party a one month ahead of time, inform the Party of the detailed address of the party's location and address, and complete the shop decoration according to the unified standards and requirements stipulated by Party A. After the approval of Party A, the shop can open shop, otherwise all losses arising from it will be borne by Party B.

    5. Party B must strictly enforce the market retail price stipulated by Party A, and Party B shall not increase or depreciate without Party A's written permission.

    If Party B violates this provision, Party A shall have the right to stop supplying the goods to Party B until the contract is terminated.

    6. Party B can only sell the brand products of the brand stores, stores and counters within the period of the opening of the brand stores, stores and stores, and shall not sell other brand products. If Party B violates this provision, Party A shall have the right to stop supplying the goods to Party B. moreover, Party a has the right to terminate this agreement unilaterally.

    7. Party B shall not sell the brand products of the area outside the territory of the agreement, except for the sales of the products. If the violation occurs, Party A has the right to stop supplying the goods to Party B. if the circumstances are serious, Party A shall cancel the franchise qualification and terminate the contract.

    8. Party B shall not manufacture, sell, pfer, hide, store or pport counterfeit products.

    Otherwise, Party B must compensate Party A for the result

    reputation

    The whole economic loss of goodwill, trademark and counterfeiting expenses.

    9. Party B has the obligation to maintain the reputation and image of the brand, and has the obligation to assist Party A in cracking down on counterfeit products.

    10. Party B shall not divulge Party A's product information and operational secrets to the third party.

    If Party B violates this provision, Party A shall have the right to terminate this agreement ahead of time, and shall be liable for Party B's legal liability and the economic losses therefrom.

    11. Party B must check accounts with Party A every month. Party B must return the reconciliation results to Party A within 7 days of receipt of the bill.

    If Party B fails to return the result of the reconciliation, it will be regarded as Party B's approval of the contents and amount of the bill.

    12. Party B must abide by the operation mode of Party A, and Party A shall have the right to supervise and supervise the activities of Party B's brand products.

    13. if Party B fails to fulfill the sales refund index specified in this agreement or fails to complete the shop opening plan and store renovation plan as scheduled by Party A, Party A shall have the right to terminate the supply and cancel the contract, and shall have the right to permit the third party to engage in the franchise business of the brand in the market of the brand products of Party B's products.

    14. if Party B violates the provisions of this agreement, infringe upon the lawful rights and interests of Party A, destroy the brand franchise system of the company, or fail to operate normally, or be ordered to suspend business or revoke the business license by the government, or if the conditions of operation do not meet the requirements of Party A, or violate the provisions of the futures contracts of Party A and Party B, and Party A's related management measures, Party A has the right to unilaterally terminate the brand franchise qualification of Party B, B, and C.

    15. Party A has the right to request Party B to repay all the debts owed to Party A at any time. If Party B delays payment, Party A shall have the right to require Party B to pay the late fee in accordance with 5/10000 of the unpaid amount of payment in addition to the delivery of the goods owed.

    16. Party B shall not pfer the brand franchise to the third party without authorization. The third party must have the written consent of Party A, and Party A shall have the right to understand the terms of the brand cooperation agreement between Party B and third people.

    17. Party B's advertising must be subject to Party A's supervision and inspection. Party A shall have the right to request Party B to stop immediately until the advertisement is not conducive to Party A.

    Party B shall bear all the consequences arising therefrom.

    18. Party A shall make a unified design and formulate the doors, light boxes, interior and exterior decoration, shelves, promotional items, advertising products, product display, etc. of the brand stores of the company.

    19. Party A will implement a unified advertising and promotional activities as a publicity, and unify the brand identification system of the company.

    Brand franchise system

    Reputation and uniform image.

    20. Party B must report to Party A the sales and inventory report of the month in written form before 28 days of each month.

    Party B shall timely feedback the market information of the region to Party A.

    Five, incentive and pfer clauses

    1. Party B has not violated the terms of this Agreement and the annual sales refunds (not including sale) to more than one million yuan. According to the actual amount of return, the profits will be rebated according to the actual amount of return, and the annual sales refunds will reach more than $10 million. If the amount of sales is less than one million yuan, the profits will be rebated according to the actual amount of return, and the annual sales amount will reach more than 30 million yuan.

    Rebates were paid in the form of goods at the beginning of second.

    2. Party B looks at the sample order.

    Party A shall have the right not to replace the goods ordered by Party B to Party A except for quality problems or Party A's fault. If Party B has any difficulties, Party A may submit a written change request to Party A within 45 days after receiving the goods. Party A may handle the matter according to the specific circumstances, but:

    (1)

    Apply

    The quantity of the replacement shall not exceed that of the annual purchase volume of Party B.

    (2) discount products, special products and samples can not be exchanged.

    (3) the commodities exchanged must be confirmed by Party A before they can be executed.

    Without the consent of Party A, Party A shall have the right to refuse to accept the goods without authorization, and the loss shall be borne by Party B.

    All expenses for exchanging commodities shall be borne by Party B.

    3. Party A supports Party B's store decoration.

    (in accordance with the relevant regulations of the investment manual for the investment and marketing), the decoration fee will be paid in the form of goods.

    But two years later, the decoration and settlement books signed and approved by Party A's planning department shall be reimbursed to the company.


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