What Stance Should The Entity Store Have In The Future?

How much can it give offline? Physical retailing Business brings a little confidence. But there is no doubt that physical stores must keep pace with consumers and face the future to upgrade and upgrade their stores.

On the seven postures of future stores

WiFi

Future stores will not exclude or prohibit consumers from taking out mobile phones to shoot barcodes or by searching for parity, because even if you prohibit, consumers can solve the problem of parity. Moreover, if you ban, you may lose your customers, who can hardly find a commodity that does not form an alternative and competitive relationship in the world?

That being the case, we should push the boat forward. First, we can create a condition for our customers to search the price of the wireless Internet in our store. The store can spend dozens of dollars buying a wireless router from Taobao, or downloading "360 free WiFi" from the Internet, creating free WiFi signals using computers connected to the Internet cable in the store. A large area of business super, it is necessary to implement a wider range of WiFi coverage project, will store WiFi transformation.

Screen

When HSF came out in large numbers, I defined it as a "screen" shop, consisting of a block of electronic displays and advertising screens, and displayed and sold physical stores through them.

Although there are many problems with the customers, it represents a trend of the offline stores in the future -- the trend of screens that no one can stop. Is the demand for brand underwear high?

This involves not only the screen transformation of offline stores, but also the possibility of making an area of only twenty or thirty square meters into a "unlimited" shop that exceeds the existing hypermarket in experience category and SKU number, or a physical store that is equivalent to Jingdong or Taobao level in terms of business category and item, or directly below the line store.

Limitless

A traditional physical store can theoretically display and display store goods on display screens in stores.

However, the possibility of this realization is almost zero. Because to achieve this ideal state, it is far from enough to rely solely on the "unlimited" operation. We also need brutal low prices, match the cross industry and product type business guide, and have a high degree of discourse power supply chain relationship with manufacturers. At the same time, "limitless" is a relative rather than an absolute concept. Because the length of the consumer pull-down web page, the screen width to be adapted, and the depth of web pages with patience are limited. Even if it can be searched by text, voice or image, it is also based on the number of items that consumers have limited cognition.

The future of a physical store

Data-making

The data here does not refer to the number of categories, brands, and SKU of the entity store. It means that the store itself can enter the Internet or mobile Internet by coding characters (set the code of the character set in a specific object, so that the text can be stored in the computer and transmit through the communication network). It can facilitate every potential consumer or supplier and other stakeholders to find it through shop names, maps, etc., and even conduct transactions online directly through the network of PC terminals or mobile terminals. Which is good for underwear?

Now there is a simpler way - you only need to apply, set up and generate a two-dimensional code for your store on WeChat. Of course, the two-dimensional code can link the owner's own private micro signal, or link our WeChat subscription number or public number.

　 On-line

I am not suggesting that you should open a Taobao store, or suggest that you have to move your physical store to WeChat mall or pocket store.

What I would like to say here is: regardless of the size of the store, Offline store Early or early operation of the online operation - we can launch online promotional activities such as online promotion and new product announcement at the PC end or mobile terminal. We have already been able to provide directional mobile terminal promotion to the surrounding people based on our geographical location. We can also provide some basic management and maintenance to customers through WeChat friends circle and WeChat group (or other ways). We can also look for suppliers to place orders through online channels.

　　 Clothing store The future

Zero inventory

The so-called "zero inventory" is a relative concept. Compared with the past, we only need a small number of scattered stocks. Some are aimed at items that are mainly sold, items that are mainly recommended, and so on, because of the need for inventory produced by physical samples, or because of the predictable sale of certain products, the tight supply chain, and the large scale "economic procurement" order bookings due to sales forecasts. That is to say, our inventory is only caused by samples and other reasons. Never done underwear business. If you choose sissy, can you do it well?

In order to better achieve this state, there are several basic requirements: first, store screens, mainly display goods through electronic and webpage shelves; secondly, customers can accept reasonable order processing and delivery time; thirdly, the order forecast, booking, order and so on of physical stores and upstream manufacturers or distributors are all through the network; fourthly, the development and satisfaction of manufacturers and social logistics distribution strength.

Experience "forced" transformation

Nowadays, the retail stores of various formats are ushering in the era of "forced" popularity. But what we should think about is that if the bulge is not for the truly valuable consumption experience, it is not to promote sales, or to be a hooligan. It will take a lot of detours and even go back in the future. Just imagine: can electronic screen, LED LCD and iPad screen really replace physical objects? Or is there really no need for physical samples in future stores?

Before the popularity of more advanced technologies such as holographic projection, deep artificial intelligence, 3D simulation and so on in the retail industry, even before the consumers born in 1990 were not "old", the answer must be negative. Because in my view, in the consumption, especially shopping choice, the consumer experience of "forcing the grid" is higher than that of personal experience and personal sense. The "high" consumption experience can not replace the pleasure of going shopping with people, friends, girlfriends, etc.