What Will Native Designers Bring To Us In 2015?

　　 Local designer brand collection: what should we expect in 2015?

2014 is the year of Chinese clothing design. "New suit", which sets China together. Clothing design The result of the wisdom and power of the world has attracted the attention of the world in China's fashion design and made Chinese fashion designers proud and confident.

As for fashion distribution, China Fashion Week is leading the whole country, and fashion week in every city is coming. Their attention to fashion industry makes designers feel more surprised and more popular.

In terms of channels, 2014 was a year for Chinese fashion designers to harvest. Buyer shops and collection stores occupy the first line and lay out two or three lines, bringing new hope to local designers.

2015 will be a year of continuous innovation. What kind of thinking do local designers have in the new year?

　　 Pan Yiliang, winner of the eighteenth China Fashion Design Golden Summit Award, GIOIA PAN brand design director:

　　 "Think deeply before moving on."

Many people say that 2015 will be a year of pragmatic development. Looking forward to the future, Pan Yiliang also put forward a rational proposal for fashion week around the country: "compared with the international fashion week, there are still many places to learn in the fashion week. I hope that after the fashion week, the major cities will be able to integrate more sales and exhibition space, so that designers can come here not only to hold a show, but also to get their commercialized push."

The new year has come and business operation will be the highlight of Pan Yiliang's work this year. When it comes to the current popular buyer shop mode, Pan Yiliang said: "for the cutting-edge designers in the early stage of development, most of them will choose the mode of the buyer's shop. If their product line is more diversified and stable, it is also necessary to have a complete image store. As the first springboard for the local designer to enter the market, the buyer's shop will develop the designer's brand and product positioning in the future. At the same time, designers want to win the future, but also to communicate with the Sales Department of the store to truly understand the market demand, rather than just pursue the satisfaction of the spiritual world, so as to achieve a win-win situation.

When asked whether to consider the electricity supplier mode in 2015, Pan Yiliang said: "the cost of electronic commerce platform is relatively low, but it is also a fact that we can not go high-end." She believes that if the designer brand is not mass production potential, it will not do well in the future. For the electricity supplier mode, the size of the merchandise is often faster than the size of the product. The size classification also puts forward higher requirements for the mass production of the products. Under the influence of these two factors, the designer brand should carefully select the electricity supplier.

　　 2014 best female designer, art director of Shanghai Chen Wen clothing studio: Chen Wen

　　 "To become China's most high-end Cowboy brand".

Welcome to 2015, Chen said, "the experience of last year has convinced me that cowboys are an international fashion element. I also hope that D Nim can get more voice in the international market. My goal is to turn d 'Nim into the most high-end Cowboy brand in China." For domestic Cowboys Clothes & Accessories The development of Chen Wen has spoken frankly: Although the development space is very broad, many brands are mostly not high-end or fashionable.

"But I always think that no cowboy is not fashionable, cowboy is not simply a clothing category, but represents a style and art. For example, washing itself is an art, and cowboy is a combination of technology, art and fashion. Chen Wen said.

Style has been clear, in order to complete the international brand with the high-end goal, Chen and his team compared various terminal sales methods, and plans to force the high-end department stores in 2015. "In late January of this year, we will be stationed in Beijing Yansha and open two stores. Then we plan to open 2 to 3 stores in high-end department stores in Shanghai. Of course, a series of more prominent styles in D 'Nim will also be displayed in the outlets of buyers. Chen Wen said.

In February of this year, Chen Wen will continue his journey to the south of France. Chen Wen told reporters that Nan FA is the source of inspiration for the d 'NIM 2015/16 autumn and winter series, and the three key words of art, technology and fashion will continue to account for 2015 of Chen Wen's 2014 series of works. {page_break}

　　 Xie Feng, director and design director of Beijing Jifen fashion Tsukito design Inc:

　　 "2015 start from the heart"

In recent years, the advanced customization service has become the best choice for many high-end brands like Jifen.

Xie Feng said: "although the market is down, there is still a higher expectation for the advanced customization brand in the minds of consumers. The core of the development of advanced customization brand in 2014 is to meet the needs of consumers. Xie Feng said that Jifen Gao Ding service is based on the existing VIP customers, aiming at the deep demands of such customers, and refining higher level products. Jifen is trying to use these products to reflect the lifestyle and characteristics of VIP customers.

Over the past year, many buyer shops have a more mature operation mechanism, which provides many opportunities for the commercialization of designer brand. In Xie Feng's view, 2015 will be a year of collaborative development between designer brand and buyer shop. Many independent designers will gradually enter the right track of channel development.

The goal of both buyers and independent designers should always be unified. But at present, many designers are not good at expressing their unique creative concepts in the market operation. What the buyer shop is doing is to sell products that are suitable for commercialization in designer's works, and fail to achieve organic interaction with designers. Xie Feng said.

In the future, if designers can better balance the criteria of buying stores when they are creative, buyers can accurately convey the market demand to designers, then designers and buyers can reach a new level of cooperation and achieve win-win results.

　　 Zhao Huizhou, chief designer of China's top ten fashion designers and EACHWAY (Yi Hui) fashion group.

　　 "Stick to the original design"

"I always adhere to the design concept is the expression of modern and fashionable oriental culture, and now this concept is becoming more and more mainstream." Through the design of Zhao Huizhou, we can perceive the combination of Oriental Aesthetics and Western expression. In 2014, the "new suit" of APEC conference was a perfect interpretation. It was also one of Zhao Huizhou's proudly achievements in 2014.

In addition to design and business, designers in 2014 are still the hot words of the year. The Internet continues to impact on the development of real businesses. In the perspective of designer brand managers, Zhao Huizhou calmly observed this change. She believes that we can not interpret or exclude electricity providers in a narrow sense, but we need more sticky communication with consumers through Internet tools. "The brand value will be planned, unified and more directly transmitted to consumers, so that the brand online and offline can be unified."

Zhao Huizhou is full of expectations for 2015. She believes that as a designer brand, only by truly expressing her own fashion personality and adhering to the consistent quality can we move forward more firmly. In the future, our brand will combine the development of the fashion industrial park, open up wider commercial channels and communication channels in the way of art exhibition and design exhibition, and promote the commercialization of products.

In the new year, Zhao Huizhou plans to experience different regions. fashion Breath to complete the new design works. "I will come to Italy to feel the modern design language, and to the place where the traditional Chinese culture is strong, and to feel the source of blood. I believe 2015 will be a busy and enriching year." {page_break}