Anta Adds Strength And Will Sign Superstar NBA Claire Thompson.

On the afternoon of February 12th New York time, the signing ceremony of NBA top star, Jinzhou warrior All-Star point guard Claire Thompson and Chinese sporting goods brand Anta was held in New York. At the same time, the guests also included Mr. Thompson Duffy, Mr. Bill Duffy, and MS. Smith.

Leaders of the company: Mr. Xu Yang, general manager of basketball department of Anta Sports Products Limited, Mr. Zhu Minjie, senior director of Anta Sports Products Limited brand management center, Mr. Yang Chun, director of Anta Sports Products Limited sports market center.

Conference site Clay Thompson accepted Anta's meticulously built "KT FIRE" strength and invaluable boots for Anta, and officially joined Anta's "priceless" team.

Signing Thompson is Anta's second attack after the signing of NBA.

Signing star, Anta's priceless force will add strength.

After completing Thompson's signing, Anta's priceless force gathered together a super ball team with "Thompson, Garnett, Rondo, Parsons and Scola". Such a star team is not only a star teacher but also a top tier NBA resource for Chinese sporting goods brands.

It is reported that Thompson is famous for three points and defense, and the combination of "splash brothers" made with curry is considered to be the strongest backcourt combination of the league.

For signing Thompson, general manager of the basketball department of Anta Sports Products Limited, Xu Yang, said: "Anta signed basketball resources are under the overall basketball strategy of Anta -- the priceless framework, signing Thompson Anta is also to promote basketball with Thompson.

As we all know,

NBA is now the top three point shooter, the league's first line star, is a real symbol of basketball strength, and his diligent and simple, dedicated basketball, willing to share these are closely related to Anta's brand spirit and basketball strategy.

After signing the contract, Anta will create exclusive brand for Thompson and provide basketball equipment with high cost performance for the most basketball fans under the strategy of "strength without price".

Thompson said he had been concerned about the cooperation between Anta and NBA, and learned that Anta and Garnett, Rondo, Parsons and many other NBA players played a deep cooperation.

Through contacts with the staff of Anta basketball project, he felt that Anta respected the opinions of the players and was very professional in the design and development of the products. He was confident that Anta could develop high-quality products supporting its own performance.

In addition, Thompson is also very recognized for Anta's "strength and invaluable" basketball concept, and looks forward to working with Anta to make more efforts in promoting basketball.

NBA+ super star, Anta basketball frequent punches

After signing NBA, Thompson signed another heavy blow in Anta's basketball sector.

The completion of this heavy contract has further enhanced Anta's professional attributes in basketball and its influence in the Chinese basketball market.

In October 2014, Anta and NBA held a press conference in Beijing, formally announcing that Anta became the official market partner of NBA and worked with NBA to develop authorized products.

This cooperation is different from NBA's previous brand licensing mode. This is the first time that NBA has authorized Chinese sporting goods companies to use CO branding.

Anta, as NBA's official market partner and NBA authorized business, launched Anta -NBA brand sports shoes and accessories products, and sold them online and offline, bringing NBA's basketball culture to Chinese consumers.

Anta also joined hands with NBA to promote campus basketball. "

The plan is launched in nearly 100 universities throughout the country every year.

Anta also led the NBA all star show in China.

Xu Yang said at the press conference: the sales volume of basketball shoes in 2014 (by wholesale amount) increased by nearly 40%, and sales volume increased by nearly 30%, reaching a record high. In 2014, the number of basketball shoes sold exceeded 2 million pairs, accounting for the total number of shoes per unit.

It proves the professionalism of Anta in basketball and its effectiveness in basketball promotion. In the future, Anta will continue to focus on its priceless basketball strategy and promote the development of basketball.

Whether signing Thompson or becoming a partner of NBA will help improve Anta's share in the Chinese basketball market, increase consumer's sense of belonging to Anta basketball, and also play an important role in Anta's basketball category to lead the Chinese basketball market in three years.

KT Fire debuted for the first time, and the national basketball strength was invaluable.

At the signing site, Anta's first war boots, KT FIRE, was unveiled for Anta.

This kind of war boots is not only perfect match with Thompson, but also another NBA super ball star battle boots built by Anta's priceless basketball idea.

Thompson scored three points on the court. He often scored a climax with his team-mates, and Thompson's first exclusive combat boots were named "KT FIRE".

The whole shoe is dominated by warriors yellow, blue and white as the main colors of the sneakers. The outline and lines of the shoes are very neat, match the killer nature of Thompson, the heels of the shoes are printed with the number of Thompson, and the shoes are marked with FIRE.

The sneakers are excellent in breathability and wrapping. The KT boots have abandoned many flashy designs at the functional level, making shoes more practical and satisfying the needs of players on the field.

In 2013, Anta launched the "strength and invaluable" basketball strategy to launch the priceless series basketball shoes priced at 399 yuan, which has been praised as "national basketball shoes" because of its excellent performance price ratio.

Anta co operated with NBA to launch joint brand products and continue the strategy of "strength without price" to provide cost-effective products for the most basketball fans.

This super cost-effective KT FIRE boots is also a perfect interpretation of Anta's strength and invaluable basketball concept.

"Strength is priceless" means that strength is not measured by price. It provides consumers with the most professional, reliable and powerful basketball equipment. At the same time, it can make consumers affordable at the price level, allowing most consumers to play basketball in Anta basketball shoes.

The ultimate strength is to promote basketball and let more people participate in basketball.

It should be said that the performance of a top basketball game boots is KT Fire, and at the selling price level, it is closer to the mass consumer group.

Mr. Xu Yang, general manager of the basketball department of Anta Sports Products Limited, said at the scene.