Hong Kong'S New World Department Store Wears A Magic Charm To Shift The Department'S Focus.

Depressed market and industry make Hong Kong Department Store giant

Also wore the performance decline gliding curse.

The New World Department yesterday submitted its interim results, and its profit fell from HK $350 million to HK $206 million, or 41.1%.

Total sales revenue decreased by 6.3% to HK $7 billion 928 million from HK $8 billion 465 million in the same period last year.

Similar rescue actions were taken with the Department Store giant Wangfujing department store and the first business group. The new world department store set up a shopping center business department, introducing high-end and exclusive products and expanding its own brand business.

During the reporting period, the sales volume of new world department store was reduced by 9.5%, which was mainly affected by the competition of the electricity supplier, the rise of shopping centers, the diversification of consumer demand and the increase of operating costs.

New world department stores believe that

There is a need for fundamental restructuring and restructuring, including more precise market positioning and more optimized mix of goods and services.

In the face of these challenges, the new world department store has reduced its reliance on the sale of commission sales by expanding its revenue channel, and restructured its operation structure from the previous major department store business to a diversified mode of running department stores, shopping centers and self operated brand businesses simultaneously.

As of December 31, 2014, the new world department store had 41 department stores and two shopping centers, of which 39 were private stores and 4 were management shops.

New world department store said the group set up a shopping center business department and launched a modern shopping center project.

The shopping center of Shanghai Paris spring store, Hongxin Fashion Plaza, Shanghai 118 store is expected to open this year.