Matters Needing Attention In Joining Underwear Store
For inexperienced underwear franchisees, what matters should be noticed when joining the underwear store? How to improve the competitiveness of the market? How to maintain the image of the brand? How can you bring more benefits to yourself?
1, choose the brand. Choosing a lady's underwear to join the brand is half the battle, but how to choose it? This is a more complicated problem. We need to follow the principle of local conditions and personal inspection.
2, do a good job in business planning, choose the right direction. This requires you to understand the market development of the industry, and the goals that you want to achieve, and to work out a better business model and plan together, and then work hard to implement it.
3, capital support is essential. Of course, this does not mean that women's underwear needs to invest a lot, but the basic liquidity needs to be adequate. After all, good financial strength is the backing of success.
4, the first batch Stock purchase The amount should be calculated well. Generally speaking, the ladies' underwear will stipulate the amount of the first purchase, but some underwear brands are to let the franchisees choose their own products. Then you should pay attention to the fact that you can't blindly enter too many goods, especially for the novice, they are not very familiar with the market. Therefore, it is best to pick more when buying. style Each style is smaller.
5, it is best to join the preparation before the peak season. Because the season is the best time to sell underwear. Therefore, before the arrival of the peak season, you need to solve some problems such as decorating, selecting goods and so on.
6. Ladies underwear Join in Shops are best open during holidays. On Friday, six, Sunday or holidays, more people will choose to go shopping during the rest time. When the time is right, business will start. The huge flow of people can bring better sales results to them, and it will also help store publicity.
The above is the first thing to pay attention to when you join the underwear. Do these preparations well, and believe that your shop will usher in a hot market, so that you can make a huge profit and profit. Ladies' underwear also needs to pay attention to some details, so that you can become a "conscientious person" so that your own women's underwear store will soon become a foothold in the market and run smoothly.
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The direct criterion for measuring the quality of storefront design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal. When receiving a store store design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of all kinds of artificial design elements to highlight the shape and personality of the merchandise, but not to win the competition. The analysis of commodities can start from the following points.
How big is the size of the same kind of merchandise? For example, the musical shop has both the huge piano and the exquisite harmonica, while the clothing store has the same specifications. Clothing varies from season to season. Clothes that vary greatly, such as summer T-shirts and winter cotton pads, vary greatly and occupy a large space. Although they are rich in shape, they are also easy to create disorder. Design should emphasize order. Reduce artificial decoration elements. Clothing with a small change is arranged neatly, but easy to fall into monotonous design. Attention should be paid to changes in design, such as southern Guangdong area, seasonal change is not great! The store decoration of monopoly trousers and monopoly tops should be designed with different decorations to cater for the seasonal changes of clothing. The different seasons will change the size of clothing. So space should be paid attention to when decorating.
The same kind of commodity has many changes in form, but the space is lively, but it is also easy to mess up, such as toy stores. If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull. For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest. Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere. In addition, the shape of commodities is also changeable. For example, clothing stores use models to create colorful images. Models are often the main elements of a fashion store.
The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible. In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and translucent features to attract customers. Clothing, we should highlight the color and texture of clothing.
Does the commodity have a great influence on customers' purchase in the form of groups or individuals? Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation. Asymmetric group processing will give people the impression of "rush". As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.
The style of the merchandise determines the style of interior design. The same is the fashion store. The elegance of the high-end women's clothing store is quite different from that of the casual store. The harmony between interior design style and management characteristics is directly related to the sale of goods. Shop decoration design should pay attention to the design style of interior space, the exterior design should embody individuality, and be consistent with the industry you are engaged in, such as the appearance of the court is more solemn, and the barber shop is more fashionable. The storefront design and shop decoration design folding cup directly affect the impression of customers on your company, just like a guest visiting your house, he will also observe the decoration design of your home, directly reflecting a corporate image.
For shop decoration design, the facade decoration is very important. I think the facade of the storefront should be basically unified or relatively coordinated with the form and style of the surrounding buildings. In addition, we can make full use of the edge space of the store, such as the balcony, the awning and so on. This space is the outward expansion of the interior and the extension of the outdoor streets. The billboards must be large. The style of indoor and outdoor should be unified. It is better to be simple, like the main business of women's clothing, the design style is warm, and many small ornaments can be hung to dress. Women love lovely beauty.
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