Revealing The Competitiveness Of "East Gate"

At present, the textile and garment industry in Korea is developing rapidly in the following 3 directions: increasing investment in science and technology, changing from labor-intensive to capital intensive; producing high quality textile and garment products in the country, implementing a well-known brand strategy and occupying the world's high-end textile and garment market.

The East Gate area of Seoul, Korea, has formed a garment industry cluster center with complete industrial chain.

The east gate of Seoul, Korea, was built in the Korean Dynasty 600 years ago. It is an important historical site in Seoul, just like the south gate and the west gate.

But now people talk about the east gate, more referring to the East Gate market, which is not only a tourist attraction, but also a shopping paradise for Koreans and even many neighboring countries tourists and businessmen.

Since the east gate was designated as the wholesale clothing trade area, the development speed was amazing. About 30 shopping malls, more than 30 thousand stores and more than 50 thousand manufacturers gathered here, making the East Gate a prosperous business district for everyone in Seoul, and it is also one of the largest wholesale markets in Asia.

The success of the East Gate business circle is due to its competitive traditional advantages, namely, the rapid production and circulation of garments.

East Gate, a square kilometre area has gathered factories and enterprises engaged in fabric, garment accessories, production and processing, commodity planning and design, circulation and so on. It runs through the upstream and downstream of the industrial chain, and the manpower and material resources needed in every link of the industrial chain can be found here, which enables the East Gate business circle to meet the needs of consumers at the fastest speed in the shortest time.

It is because of the advantages of such industrial clusters that the east gate has a prominent competitive advantage in production speed and production cost.

The main customers of the east gate clothing wholesale market are garment operators in Asia and around the world.

In retail, it mainly serves the youngest fashionable customer group around 17~25 years old. The business hours are up to 18 hours. It can be said that this is the longest clothing wholesale market in the world.

With the increasing availability of convenient facilities for foreigners, the number of foreigners coming here is increasing.

Focusing on Japanese tourists, mainland China and Taiwan, China, etc.

Most of the foreign tourists are not only cheap, but also because the fashion here is more progressive.

Therefore, recently, Russia, Mongolia, Africa, clothing and accessories wholesalers also came here, forming a Multi Country shopping space.

In the east gate, the humanized facilities in the market can be seen everywhere. Not only is there a detailed description of every floor, but also a service kiosk is set up to provide convenience for foreigners to handle the consignment of goods.

It is understood that a kilogram of clothing from here to Hangzhou, the fee (including tax) 3000~3500 won, the price is not very high.

Many foreigners who came here feel that the east gate is no longer the traditional clothing wholesale market. Many fashionable elements and fashion trends, and convenient shopping environment are all worth learning and borrowing from many countries including China.

According to reports, a garment dealer from Tokyo, Japan, arrived at Kimpo Airport at 4 p.m. and ordered 300 jackets and suits to the East Gate market.

The time of signing the contract is 2 a.m. the next day.

The Korean businessman who gets the order will buy all the materials such as fabric, zipper, button and so on when the order is finished, the time is around 8 in the morning.

Then the Korean businessmen handed these raw materials to the processing plant. When the processing plant finished all the products, the time was third days early in the morning.

Japanese businessmen took the garments back to Japan and sent them to agents. The agents put the goods on the counter to start selling, and the time was third days in the evening.

The whole process took orders from Japanese merchants in the East Gate market and finally placed goods on shelves, less than two days.

Now, the speed from ordering to listing has accelerated.

As long as a famous artist appears on TV in a fashion dress,

The businessmen and designers in the market will make the same style of clothes overnight.

On the morning of the second morning, when the tide men came to the east gate, the latest fashion clothes were hanging on the most prominent stalls in the shopping malls.

It can be said that this rapid reaction mechanism has achieved the East Gate market, and has also achieved Korea.

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In addition, in the East Gate business circle, customers can not only purchase clothing products, but also buy one-stop shopping for fabrics, buttons, zippers, labels, packaging paper bags and cartons.

In the future, the Korean garment industry will continue to develop towards a cluster, internationalization and high-end, forming the core of the Asian garment industry and leading the trend.