Sub Brand Strategy Is More Difficult To Succeed

Obviously, more and more enterprises want to make layout through the multi brand strategy in the various segments of the garment industry. However, the industry pointed out that from the wave of the brand of the four or five men's men's wear, there were few successful cases in the promotion of multi brand strategy, such as the acquisition of love by the seven wolves.

"Shoes and clothing inventory crisis has been going on for more than two years. Many enterprises, after undergoing deep adjustment and labor pains, have a clearer and deeper understanding of the increasingly individualized demand of the market, so there is a new wave of this wheel brand."

Shi Zhengzhi, Secretary General of textile and clothing trade association, believes that this wave may be a deep pformation and upgrading of the industry.

Compared with single brand, multi brand strategy can better adapt to market differentiation, shape brand personality and improve the overall market share of enterprises. However, unlike many brands of international companies, most brands operate independently. "Domestic sub brands are basically run according to the management mode of their parent brands, and belong to imitation management."

When many companies launch their sub brands, there are still many overlaps with their brand positioning and consumer groups, which leads to brand interaction.

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"Acquisition or self creation"

The key to success lies in resource integration and fast fashion response after acquisition or creation. "

Zhang Fasong, a local marketing expert familiar with Quanzhou clothing enterprises, pointed out that at present, with the overall downturn of retail industry, the management integration of multi brands will become more and more difficult. The cost of building new brands will also become higher and higher, and the success rate will be lower and lower.

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According to the recent collation of the internal records of the group, there are 37 cases of civil action against the group and 32 arbitration cases.

Since the announcement in January, no significant progress has been made in the civil proceedings filed against Ding Hui and Ding Canyang.

As far as the director is aware, there is a civil action filed by an executive director Ding Hui and Ding Canyang on the basis of an independent loan policy. The two executive directors are alleged to have provided loans to the independent lenders, and the relevant civil proceedings need to be determined by the relevant Chinese courts.

KPMG has to wait until the company provides sufficient financial records and supporting documents to estimate the time required for the analysis of the assets and liabilities of the group.

In view of the current situation, the company has appointed accounting firms to assist in the preparation of its accounts for the 6 months ended June 30, 2014 and the year ended December 31, 2014, and is seeking qualified financial officers for its finance department.

Since the last quarter of 2014, he has been consulting with the local government officials in Quanzhou and the Quanzhou intermediate people's Court on the petition of the reorganization group.

In recent communication with the authorities concerned, the company is aware that the Quanzhou Court seems to be interested in accepting the petition of the reorganization group.

However, up to now, the company has not yet received a formal reply from the Quanzhou court.

The acceptance of petition by the Quanzhou court is a prerequisite for reorganization of the group, and is also important for the group's business and financial planning.

It is expected that after receiving the petition from the Quanzhou court, the company will be able to formulate and implement specific practical plans to restock shares in the stock exchange and appoint forensic accountants and internal control consultants.

Apart from the above disclosure, there is no significant progress in the company's resumption proposal, the late dividend payment and the announcement of interim results in 2014.

Since its announcement in January, there has been no significant progress in the group's business operations. The total number of retail businesses currently operating in the group is still 92. In addition, there is no significant progress in recommending the formal removal of Ding Hui as director of the company.

Shares continue to be suspended.