No Significant Progress Has Been Made In The Lawsuit Filed By The Group.

The Fujian chairman, who has absconded with the chairman and is in suspension, announced that since the January announcement, there has been no significant progress in the letter of payment from the financial institutions and the letter of payment sent to Sun Power. There has also been no significant progress in the civil and arbitration cases filed by the group.

according to Noble Recently, the group has collected internal records, and there are 37 cases of civil action against the group and 32 arbitration cases, which need to be judged by the relevant Chinese courts and arbitration committees. Since the announcement in January, no significant progress has been made in the civil proceedings filed against Ding Hui and Ding Canyang.

As far as the director is aware, there is a civil action filed by an executive director Ding Hui and Ding Canyang on the basis of an independent loan policy. The two executive directors are alleged to have secured the loan provided by the independent lenders. Civil action To be judged by relevant Chinese courts. KPMG has to wait until the company provides sufficient financial records and supporting documents before it can estimate the group. Assets And the time required for analysis of liabilities. In view of the current situation, the company has appointed accounting firms to assist in the preparation of its accounts for the 6 months ended June 30, 2014 and the year ended December 31, 2014, and is seeking qualified financial officers for its finance department.

Since the last quarter of 2014, he has been consulting with the local government officials in Quanzhou and the Quanzhou intermediate people's Court on the petition of the reorganization group. In recent communication with the authorities concerned, the company is aware that the Quanzhou Court seems to be interested in accepting the petition of the reorganization group. However, up to now, the company has not yet received a formal reply from the Quanzhou court. The acceptance of petition by the Quanzhou court is a prerequisite for reorganization of the group, and is also important for the group's business and financial planning. It is expected that after receiving the petition from the Quanzhou court, the company will be able to formulate and implement specific practical plans to restock shares in the stock exchange and appoint forensic accountants and internal control consultants. Apart from the above disclosure, there is no significant progress in the company's resumption proposal, the late dividend payment and the announcement of interim results in 2014. Since its announcement in January, there has been no significant progress in the group's business operations. The total number of retail businesses currently operating in the group is still 92. In addition, there is no significant progress in recommending the formal removal of Ding Hui as director of the company. Shares continue to be suspended.

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In Tong Jiahua's view, La Natsu Bell can open so many stores throughout the country and will continue to explain the ambition of xingjiaxing.

On the one hand, money is in hand. On the other hand, parity is also important. This is somewhat similar to the men's clothing brand Hai Lan's home. Tong Jiahua said, La Natsu Bell can see in a second tier city, and the shopping mall department store center is relatively mainstream, but because the price is close to the people, actually subverted the original mainstream shopping mall pricing system recognition, so it can attract some consumers.

Another thing that Tong Jiahua admires is Xing Jiaxing's strong points in marketing. "As a boss, he even goes to the shop counter to observe customers and try to understand the psychology of consumers."

In terms of talent, La Natsu Bell also met with very good opportunities. In 2007, the French women's clothing brand AI Ge was in turmoil. "In 2008, many Eiger people, especially the sales, joined La Natsu Bell's team. At that time, we had a colleague from the bottom line to the store manager who later went to La Natsu Bell to be the marketing director. He accumulated all his experience in the way. A former executive at agge recalls the new financial reporter. Xingjiaxing also accepted people with ability without stingy.

Although La Natsu Bell Du is not bad in terms of marketing and price advantage, he has to admit that this mass fashion casual dress consumer group is usually not very loyal, plus many brands that can be chosen in the market. "There is no reason to buy it all the time." Wang Chieh said.

Tong Jiahua also believes that whether a brand goes long or depends on products to attract users, "no good products, users do not form a good reputation for products, or not". This is what he is worried about.

For the current situation of La Natsu Bell, Wang Chieh admitted that it is risky to continue large-scale opening. The key is "our research and development team is not very strong, and there are also some problems with suppliers, which may also affect products."

At the beginning of La Natsu Bell's listing, its design fashion and all direct camp mode made the media compare it to the Chinese version of ZARA, but it also clarified from various aspects that "there is still a big gap".

But in fact, La Natsu Bell never advertised himself as a fast fashion brand like ZARA. Its official website also defines itself as "a multi brand fashion group that is developing rapidly in China".

It is undeniable that La Natsu Bell still has many problems to solve. "But after the listing, it's still very hard." Wang Chieh said that although it is not yet clear how effective these strategies will be for the future development of the company, at least they are trying hard.

With his understanding of Xing Jiaxing, "he had ambitions from the beginning of the founding of the enterprise. At that time, ZARA had not yet entered China, so his ambition was not to make the Chinese version of ZARA, but to develop the group according to his own plan".

Xing Jiaxing also said that the media compared La Natsu Bell with some international brands, "it is our expectations for goodwill, but we believe that every company should have its own way. It is difficult to follow others through others." He said.

Obviously, La Natsu Bell's ambition is not just following, but trying to do the role that can not be surpassed by other brands.