Opportunities And Opportunities For Semir, Kangnai And Other Footwear Companies In 2015

Forever 21: cooperation Oracle retail system

American fashion brand Fo

Recently announced that the next 3 years will open 600 new stores, and cooperate with Oracle retail system, in the 600 new stores to use the latter to provide commodity planning and optimization solutions, in order to better provide consumers with the needs of related products.

Forever 21 said Oracle retail solutions will observe the historical performance of each category in the 6 websites of the brand and 43 stores in the world, including color, style and quantity. The collected data will be partitions and cut to provide analysis and prediction.

According to Forever 21, Oracle provides a very complex model for the system, but it is very convenient to use.

To speed up the implementation of the plan and upgrade it in the future, Forever 21 decided not to provide customized services.

Don Chang, founder and chief executive of Forever 21, unveiled its expansion plan last summer, doubling its scale in the next 3 years and reaching 1200 stores.

Semir Costumes: Shop upgrade

Last year, Semir's Semir brand franchised store upgraded its strategy to achieve large-scale development.

After the opening of Semir's new image store, product planning, display and promotion, store image packaging and after-sales service have all been upgraded.

Last August, the Semir Wenzhou five Horse Street flagship store was rebuilt and reopened.

The store is one of the earliest and most flagship flagship stores in Semir, with a business area of nearly 1800 square meters, up and down 3 storeys.

The storefront, which was carefully rebuilt, reclassified the functional blocks according to the category display and the overall decoration style, and added a cafe for customers to rest on the 3 floor.

It is understood that Semir terminal store upgrade program has been launched in the whole system, there will be more stores in the future to replace the brand new image.

Kangnai shoe industry: intelligent shopping guide

Last July, the new image of Kangnai's eighth generation terminal store and the "Pride Pavilion" were unveiled in Lucheng district.

Kangnai's "respecting Museum" is featured by intelligent shopping guide, comfortable experience and personalized customization. It creates a brand new, intelligent and experiential new retail terminal. The layout and display of the entire store convey the Kangnai brand appeal of the "comfort shoe master".

In the store, consumers can purchase and purchase more styles through the Kangnai IPAD intelligent guide system in Kangnai's image consultant.

Customers can instantly acquire the collocation knowledge and maintenance knowledge of the product with two-dimensional code scanning, and enjoy the seven day return service added by the "exclusive Museum".

In addition, Kangnai image consultant is also wearing a shoe family furniture, equipped with professional tools to provide customers with intimate, comfortable and all-round services.

{page_break}

UNIQLO: introducing Starbucks coffee

In 2014, UNIQLO flagship store in New York first became the first clothing retailer in the United States to introduce Starbucks coffee shops in the store.

UNIQLO stores sofa, desks and chairs and iPad for customers.

stay

In the cross-border cooperation with Starbucks, the two products and services were ingeniously integrated into each other's brand and products.

The clothing ads of UNIQLO can match different effects on the Starbucks cup, and you can get another coupon if you buy two products.

Selling coffee in a clothing store is nothing new.

Gap's concept store began selling non clothing products such as magazines and books provided by the third parties. The Club Monaco of Ralph Lauren invited Broolyn's popular Toby 's Estate cafe and New York's famous The Strand bookstore to its flagship store; designer brand John, John, and even opened bars in their own stores.

Shopping in a clothing store brings along a cup of coffee, perhaps the result of this kind of Mashup shop.

As long as we can keep customers a little longer, we can increase their chances of shopping in stores.

And in the future, there will be more hybrid shops.

Exception: in the name of life aesthetics

In 2011, the local bookstore, the original designer brand "exception", was opened near the Hermes store in Guangzhou.

Square covers an area of 1800 square meters, set bookstores, fashion and fashion, aesthetic life, coffee, exhibition space and other mixed operation as one.

In 2014, Fang Fang's second shops settled in Chengdu, covering an area of 4000 square meters, almost 2 times the number of shops in Guangzhou.

It seems difficult to categorize and define: bookstores, display and sale of design esthetics, exhibition space, costumes and cafes.

The products include books, clothing, aesthetic life products, plants and coffee, and all of them are self operated.

It is neither a mere bookstore, nor a clothing store, nor a coffee shop. It is an atypical sample shop that is hard to place itself in the sale of certain products. This multifunctional life concept store is, to a certain extent, a lifestyle shop, with clothing, books, artworks, household products, coffee and even plants in line with the thread of "aesthetic life".

The poem on the glass door of Fang bookstore: "the obscure Lyric in the wind chorus needs another listening" - well, perhaps, this is the poetic expression of the business philosophy of Fang's shop.

{page_break}

Zara: open flagship store

At the beginning of the new year in 2015, Zara opened a new super flagship store in New York.

In order to open this new store, Zara parent company Inditex spent $280 million in a commercial building built in nineteenth Century in downtown Manhattan, New York. The new flagship is 47 thousand square meters and is expected to open before the end of 2015.

This is much larger than Inditex's first flagship store opened at 666 Fifth Avenue in downtown New York, which was purchased at Inditex 324 million in 2011.

Inditex also plans to open a 30 thousand square meter Zara flagship store in Broadway near the world trade center.

At the same time, its flagship store on Fifth Avenue will reopen after renovation this year, with an area of 43 thousand square meters.

And it plans to go all the way. In 2015, the Inditex plan opened 8 new stores in Manhattan, New York, and opened 7 stores in other parts of New York. In Losangeles, Las Vegas and Boston, Zara also opened more than a dozen flagship stores.

The big cash shop in the center of New York, America, and at one go, is the first to explain that the cash rich global biggest retailer is not bad.

But Zara is constantly building the logic of flagship stores in the heart of American big cities, far from being "rich and capricious".

On the one hand, this is the signal for Zara to enter the US market. On the other hand, it also shows that Zara has full confidence in future stores.

As a fashion tracking and fast copycat, storefront is the best place for Zara to establish close ties with fashion circles.

In order to attract customers to the store, Zara has a hard time: to shop in the fashion elite spot -- and big and cool; some new products do not go directly to the T station, and display directly; the new product refurbishing is very fast, and it will be sold out in one or two weeks, and it will be sold if it can not be sold.

Moreover, Zara is willing to spend money on window design. Their window design is based on luxury.

When fashion magazines are still forecasting the trend of the season, Zara's windows are already showing them.

For Zara, storefront is the carrier of brand culture. Its super and cool flagship stores are constantly attracting people of the trend to enter the shop and consume, like stones hitting the water surface, and ultimately direct the brand culture strategy to sales.

{page_break}

Return to the essence of retailing

Because of the rise of the electricity supplier, the traditional retail industry is undergoing an unprecedented change.

After experiencing a series of attacks, such as high inventories, closing shop tides, deep adjustment, and sharp decline in performance, many fashion brands firmly chose to close their stores and enter the electricity supplier, and some even thought that there was no future for the physical shops.

But even if the Internet allows us to buy products from all over the world without leaving home, we still can not say that physical shops will no longer exist under the squeeze of e-commerce. On the contrary, there are many new opportunities for physical shops in the future.

No, the new data came. The latest survey by Accenture found that consumers showed signs of "return to the physical store", and the proportion of consumers who planned to shop through physical stores increased from 18% a year ago to 26% in the future.

This trend is not only in China, but also in mature markets such as the United States.

The reasons why consumers choose online shopping do not need to be said. They are wide choice, easy to compare, easy to search, quick and convenient. However, online shopping also has fatal weakness. It can only be seen through the eyes, unable to touch, unable to try, and can not be compared in kind.

Shopping is an important part of a wonderful life. People enjoy the steadfast feeling of buying things in a physical store, enjoying the joys of shopping, shopping, shopping, testing, learning and comparing with others. This shopping experience can not be replaced by other channels.

In addition to the product itself, shop decoration design, display of items, personalized service provided by customers, and even smells of fragrance in shops are all powerful incentives for people to come to visit.

And these all contain new opportunities for the store.

There is no doubt that the entity

They are racking their brains to make consumers more willing to shop.

In the past, the mentality of "a single person and waiting for guests" has undergone tremendous changes. On the one hand, they actively lay out a full channel marketing system including network sales mode. On the other hand, they try to find partners who can borrow from each other and invest resources to pform traditional physical store system and enhance shopping experience.

For brands, physical stores and online channels should not be either one or the other, but support each other. In the process of entering the electricity supplier and considering the shrinkage and expansion of physical stores, retailers need to find more opportunities for entities in seamless retail environment, giving full play to the role of physical stores to meet the needs of consumers' uninterrupted shopping.

How to relocate the role of physical stores in multiple channels?

How to inject new vitality into the store's shopping experience?

How to interact with consumers in a multi-dimensional and multi-mode way?

How can we effectively promote consumer buying behavior?

How to create a deep interaction experience among brands, products and consumers?

These may be the key points to seize the new opportunities of physical shops at the moment.

You know, online and offline, there is no so-called boundary and order, the essence of retail is in the final analysis.