Kanudi Road Accelerates E-Commerce And Actively Embraces The Internet

Under the continuous downturn of the market and the huge impact of e-commerce, the local tradition of Guangzhou business men In 2014, Kanudi Road has begun to actively seek transformation, transforming into an "international brand operator". However, the sharp pain caused by transformation is inevitable. Influenced by the rising operating costs and large investment in new businesses, Kanudi Road experienced negative growth in both revenue and net profit for the first time since its listing in 2014. The transformation period of Kanudi Road has not yet ended. At the annual shareholders' meeting held yesterday morning, Lin Yongfei, the chairman of the board, put forward the business idea of "cement" embracing "mouse" this year, and the company will fully realize the Internet.

At the annual shareholders' meeting held yesterday morning, Chairman Lin Yongfei gave an example of the successful "Internet access" of retail department stores in the United States, and said he was optimistic about the company's attempt to transform into the Internet, saying that "cement" embracing "mouse" is really achievable.

　　 Create a fashion concept pavilion experience pavilion

Lin Yongfei told reporters that compared with simple "mouse", "cement" embraces "mouse" with three powerful advantages, namely, strong supply chain, emphasis on experience, and focus on fun and social interaction. The company will focus on consumers for experiential upgrading and accelerate the transformation in 020. For example, this year, the company will hire an overseas professional platform building team, and the creative team will build 01MEN e-commerce official website, which is committed to bringing the latest fashion products and consulting to users, so that the operation of offline channels and e-commerce official website can be integrated. At the same time, the company will integrate the offline resources of Kanudi Road brand, activate the original internal VIP members, prepare the e-commerce business of We Media (WeChat, Weibo, Weibo, official website), and carry out differentiated marketing with distinctive themes.

Lin Yongfei said that in the process of getting close to the Internet, the company will not open more and more physical stores on the channel in the future, but will build some life experience museums instead. For example, this year, the company will build the first 01MEN fashion concept pavilion, located in the company's headquarters building, with an area of about 3000 square meters, including the fashion area for senior designers Fashion District, cultural exchange zone, etc., are expected to open next year. At the same time, the company will build the first fashion experience hall on Kanudi Road, located in Huadu, Guangzhou, with an area of about 550 square meters, including clothing area, boutique area, cultural salon area, etc., which is expected to open this year.

　　 The proportion of agent brands will continue to rise

In order to adapt to the development goal of "international brand operator", the proposal to change its name to "Kanudi Road Fashion Group Co., Ltd." was reviewed and approved at the shareholders' meeting yesterday.

In order to coordinate with the company's transformation positioning, Kanudi Road is currently building a high-end boutique buyer store 01MEN, which is a collection of foreign famous brands. At present, the company has opened Guangzhou Taikoo Hui Store, Macao Sands City Store and Shenyang Zhuozhan Store (opened in January this year).

　　 Kanudi Road He said that this year, the company will continue to acquire more exclusive agents of international brands, integrate and optimize international resources, and improve the ability of commodity procurement through different forms of cooperative investment, acquisition, joint shareholding, agency and other strategic cooperation.

Lin Yongfei also told reporters yesterday: "The development of the company's private brand and agent brand is equally important, and it does not rule out that the future development of the company's private brand Kanudi Road will become a small brand under the company." The company's development towards fashion collectivization is in line with the development model of Louis Vuitton, Gucci and Richemont, the world's three major brand retail operators.

A private equity person and reporter who showed up yesterday said that due to the rising costs caused by the transformation, it is expected that the company will still have a hard time in the next two years, and its operating performance will still face pressure.