Card Slave Road To Speed Up E-Commerce And Actively Embrace The Internet
With the continued downturn in the market and the huge impact of the electricity supplier, Guangzhou's local traditions
business men
In 2014, the card slave road has begun to actively seek pformation and pform to the direction of "international brand operators".
However, the pain caused by pformation is inevitable.
Influenced by the rising operating costs and the large investment in new businesses, the card slave road in 2014 suffered the double negative growth of revenue and net profit for the first time since its listing.
The pition period of cunndi road has not yet ended. At the annual shareholders' meeting held yesterday morning, chairman Lin Yongfei proposed the idea of "cement" to embrace the "mouse" this year, and the company will fully realize the Internet.
At the annual general meeting held yesterday morning, Lin Yongfei, chairman of the United States, gave an example of the successful touting of the retail department in the US, which indicated that the company was trying to pform the Internet, and that the "cement" embracing the "mouse" could be embraced.
Create fashion concept hall Experience Hall
Lin Yongfei told reporters that comparing the simple "mouse" and "cement" to embrace the "mouse" has three strong advantages, these three advantages are strong supply chain, pay attention to experience, and focus on interest and social interaction.
The company will take consumer centric experience upgrading, accelerate the pformation in 020 aspects, such as this year, the company will employ overseas professional platform to build a team, the creative team to create 01MEN electric business official website, is committed to bring users the latest fashion products and consultation, so that the operation of offline channels and the official website of the electricity supplier fuse with each other.
At the same time, the company will integrate the resources under the brand line of the Nu Di road brand, activate the original internal VIP members, prepare for the media business (WeChat, micro-blog, micro-blog, official website) business, and carry out differentiated marketing of featured topics.
Lin Yongfei said that in the process of approaching the Internet, there will not be more open stores in the future channels, instead, some life experience museums will be built.
This year, the company will build the first 01MEN fashion concept hall, located in headquarters building, with an area of about 3000 square meters, including the senior designer fashion district.
Fashion
District and cultural exchange areas are expected to open next year.
At the same time, the company will build the first karndo road fashion experience Museum, located in Huadu, Guangzhou, with an area of about 550 square meters, including clothing area, boutique area, cultural salon area, etc., and is expected to open this year.
The proportion of proxy brands will continue to rise.
In order to adapt to the development goal of "international brand operators", the motion was adopted at the shareholders' meeting yesterday to change the name to "Limited by Share Ltd".
In order to cooperate with the company's pformation and positioning, card NDI road is now building 01MEN, a high-end boutique buyer shop, and all the foreign famous brands are assembled.
At present, the company has opened Guangzhou Swire store, Macao Jinsha City store and Shenyang Zhuo exhibition shop (opened in January this year).
Canal Road
This year, the company will continue to invest in different ways to acquire more international brand exclusive agents through strategic cooperation such as acquisitions, joint shareholding and agency, so as to integrate and optimize international resources and enhance the purchasing power of commodities.
Lin Yongfei also told reporters yesterday: "the development of the company's own brand and agent brand is equally important, and the future development of the company's own brand, nu Di Road, will not be a small brand of the company."
The company is developing in the direction of fashion collectivization, and is in line with the development mode of Louis Weedon, Gucci and the three famous brand retailers worldwide.
A private person who arrived yesterday also told reporters that the cost of the pformation had been rising and so on. It is expected that the company's life will remain tough in the next two years, and business performance is still under pressure.
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