Textile Representative Member: We Are Very Difficult, Very Tired, But It Will Be Good.

In the two sessions this year, Premier Li Keqiang put forward in the "government work report" that the work in 2015 will focus on maintaining high growth at medium and high speed and moving towards the "double target" of medium and high end level.

Behind the two "middle high", one is speed down, the other is quality.

This also means that in 2015, the bottom line of the national economic growth target has been lowered, but the quality requirement is even higher. The difficulty of achieving the goal is greater and the effort will be more arduous.

Qiu Yafu, chairman of the National People's Congress and chairman of the Shandong Ruyi science and Technology Group Co., Ltd., in an interview with China textile daily, commented on the past 2014: "this year, we have had a hard time, very tired, and very good."

"Difficult" is because, as a manufacturing enterprise, the cost of production factor has risen all the way, and has undertaken "the heaviest development pressure in 40 years"; "1/3" is very tired, because as an enterprise, he has been away from business for a whole year, and has been busy for many links of the industrial chain such as wool spinning, cotton spinning, clothing and brand. "Good" is because the sales revenue and profit of the company have been increased last year, and the index has been completed at the beginning of the year, and the business of several sectors has been promoted.

This feeling is not just Qiu Yafu.

The speed of economic growth is slowing down, and textile enterprises are bearing heavy loads. Every day they are groping for new roads in the "new normal" which is less familiar with each other.

Last year, Jiangsu sunshine Limited by Share Ltd felt the difficulty was that labor prices continued to rise and profits shrank.

"In 2014, the cost of investment in labor costs was basically 58 thousand yuan per capita, while the profit margin could reach 14%~15% in 2010 and 6.4% in 2014.

Enterprises are facing fierce market competition.

NPC deputy, Chen Lifen, general manager of Jiangsu sunshine Limited by Share Ltd, told reporters.

For this reason, the company has been concentrating on wool spinning for many years, and has steadily adjusted its advanced technology, quality and design promotion to adjust the product structure to meet the market demand for high-end customization, and has begun to expand the proportion of online and offline services.

At the same time, we should consider implementing overseas mergers and acquisitions to expand our brand in the international market with the advantage of local channels.

But "how to go steady"?

What are the other issues are new issues that need to be solved before enterprises.

Under such difficulty and fatigue, textile enterprises are busy in pformation and upgrading.

Jin Jianhua, general manager of the National Committee of CPPCC and the general manager of Shanghai Pei Luo Meng, told reporters that in recent years, the brand has been upgraded by the development of advanced customization from the introduction of advanced technicians from France and Italy in the past century.

Wang Limei, the NPC deputy and general manager of Hongbo business in Harbin, has noticed some new changes in the domestic demand market, and promoted the upgrading of the apparel trade platform with the aim of adapting to these new changes.

"There are three changes in the domestic demand market in 2014: first, people begin to pursue high cost performance in consumption; the two is people's clothing.

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The design level needs to be enhanced, and the products with design sense are outstanding in the market. The three is that customer needs are changed from "only products" to "to serve" and "to experience". The services such as lifestyle experience launched by some varieties of stores are becoming more and more popular. Fast selling products are developing rapidly in the domestic market, and have more and more loyal consumers, which exert subtle influence on people's consumption concept.

Wang Limei believes that domestic consumers are increasingly accepting international style products, so the development of China's fashion industry needs a more international platform.

She told the China textile daily: "driven by the concept of" New Silk Road ", Harbin fashion week has achieved fourth sessions, attracting 10 countries. European top perfume, jewelry and other luxury brands have also been attracted. These resources have brought opportunities for the upgrading of the garment industry.

In the future, we are thinking of running a "45 Week fashion week in the north latitude", gathering the developed cities with similar latitudes such as Milan and Berlin.

After searching for difficulties and fatigue, the exploration of textile enterprises has the dawn of suffering.

4 years ago, Ruyi group realized the low cost expansion by using capital acquisition and improving the industrial chain. Now the overseas M & A enterprises have become the new growth point of the overall business profits, and the acquisition and investment in 7 countries have made great progress in the management and operation of the market.

For example, the acquisition of Australian pastures and cotton fields has achieved the pnational allocation of raw material resources. In Japan, the merger and acquisition business achieved a turnaround in 2014, and achieved better integration with local culture in management. After 1 million 200 thousand months' efforts, the acquisition of the British rice mill of the United Kingdom has solved the management difficulties caused by the resettlement of personnel and cultural differences.

At home, the company shut down 3 factories, eliminated backward printing and dyeing capacity, and imported high-speed digital printing equipment from Switzerland to achieve the upgrading and upgrading of technical equipment.

In this regard, colleagues said: "Ruyi's success has brought good omens to the industry."

Looking back at the "government work report", as an economist has said, only by crossing the "GDP target" of growth of about 7% to see the quality objectives can we see the main thrust; only by doing speed regulation without reducing the potential and increasing quantity and quality can we achieve the upgrading of quality and efficiency in China's economy.

This means that in the next period of time, "very difficult, very tired, very good", will be the textile industry and the new normal economy in the country.

Let us strengthen our confidence and do everything possible to usher in the final "good" in the process of "difficult" and "tired" games.