How To Choose A Suitable Shop Site To Open A Clothing Store?

Opening a shop is different from running a factory, and the retail business mode determines the choice of its storefront is crucial. It often determines the success or failure of the business directly.

So how can we choose the ideal store?

Step one: pick lots and lots.

Some people think that if you choose to open a shop in busy and bustling areas, business will be good.

But past experience has proved that such an idea is a misunderstanding. It should be said that the most appropriate location is to be found.

The following factors should be taken into account when searching for the best location of the store:

1, is the district business area suitable for the industry that you want to run?

2, if there is a need for a mass consumer market, we can consider the first level business circle with convenient pportation and frequent crowds, so as to increase revenue and increase revenue.

But if we need to emphasize a small mass consumer market, we can consider that we can do business with the secondary business circle to reduce rent and other cost burden.

3, longer business hours, businesses can choose to operate in crowded commercial areas, and increase business revenue over a long period of time.

4, if you want to open a community type store because of the community consumption pattern is more closed, we must consider the market saturation of the community and the occupancy of the existing industry.

5, is the venture capital fund ready to pay the rent burden of the site?

6, is the store area adequate for future expansion of equipment or commodities?

7, the number of households and households in the business circle is rising or decreasing.

8. The main resident population in this area is the elderly or the young.

9, is the community an old community or an emerging community?

10, do you want to operate the industry site, is it in line with local regulations?

Generally speaking, good shops have some common characteristics, and they can focus on the following areas:

(1) areas with frequent commercial activities

Generally speaking, this area is also a commercial center, downtown area, with frequent commercial activities, and the turnover is bound to be higher.

Such a shop is called "an inch of gold".

In this area, logistics is fast. For the clothing industry, the fashion trend is very fast. If the goods flow slowly, it may be out of fashion before the clothes are sold. Therefore, the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(2) areas with high population density

Shops opened near residential areas, with a relatively concentrated population and high population density.

In such areas, people of all ages and social strata have more customers, and it is easier to choose which styles or types of clothes to sell.

Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(3) streets with large traffic volume

Shops in such streets, large traffic, patronize shops more customers.

But consider the large traffic volume on the street and the influence of some terrain or traffic to choose the best location.

For some of the traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(4) areas with convenient pportation

If traffic is convenient, customers will be willing to patronize and willing to go there by car.

Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(5) places where people gather or meet.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.

As long as you can buy fashionable clothes of unique style, people will buy it because they can't buy it anywhere else.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

In addition, opening shops near schools and popular tourist attractions is also a good choice.

(6) neighborhoods of similar shops

For clothing

If you can focus on a lot or block, you can attract customers.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

There are so many people here and business is booming.

Generally speaking, the area with more than two conditions is a good location. If all of them are available, it is the best shop site.

However, the rents with these conditions are generally quite high.

Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.

Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressures and risks.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

The following key points should be grasped in choosing a business location.

To grasp the "passenger flow" is the principle of "money flow" and to open shops in busy areas with busy traffic and bustling people. The probability of success is often much higher than that of ordinary areas. The endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, you will have good results.

Using the "Duo long city" effect, some people like to buy clothes when they buy clothes. They always choose to shop in a crowded place. Apart from many shops and many styles, the choice is large, and they can be sold at three stores.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

Note that the choice of business location is closely related to the business content and potential customers. All walks of life have different characteristics and consumption targets. The prime location is not the only choice. Some shops are open in downtown areas. Some of the special brand clothing stores are located in high-end communities, and the results are good.

Therefore, it is necessary to determine the best place to shop according to the different consumer groups. To choose the right store is not the more lively place the better, the key is to suit people's needs.