Zhu Qinqi Seeks The Soul Of Brand

Zhu Qinqi is a designer, and is very appreciative of his simple style since he contacted Georg Jensen. He judged that minimalism was always the ultimate direction of design, and also placed the brand in this keynote. "Zen in Japan, furniture in the Ming Dynasty, and many popular international luxury brands are very simple." He painted a Danish National chair for him, Y-Chair. "This design draws on the simple style of Chinese Ming style furniture. Over the past 100 years, many Western designers have incorporated Chinese elements into their designs, changing the trend of international design with oriental elements."

In Denmark, there is such a proverb: "if silver can speak, it must be Danish." And Georg Jensen is the leader of Danish silver, and became the royal household of Denmark. It is reported that Mr. George Jensen, the founder of the brand, is considered to be the greatest silver producer in the past 300 years. After the acquisition of the brand, Zhu Qinqi believed that, on the one hand, we should preserve the tradition of silver and develop new products. Reporters in Beijing China World Trade Center three phase of the brand store, the brand now uses more diverse materials, not only caters to the consumer's pursuit of design, but also to meet some people's expectations of material.

In fact, for this newly emerging luxury brand that has just entered China, it is most important for consumers to understand the gene, design and culture of the brand. Now Zhu Qinqi has invested more than 50% of his time and energy in the Chinese market. He has inspected many commercial real estate projects in the first tier cities. "China's department stores are running too much now. Opening stores is one of the best ways to promote the brand, but we must carefully choose a good location without asking for more. Zhu Qinqi said.

　　 David Chu To reporters, frankly speaking, in the traditional department store sales are dismal today, brand experience oriented Home marketing is rising trend, this is a more gentle and effective brand promotion. "Georg Jensen comes from Denmark, as a non mainstream luxury brand founder, and Chinese consumers have a very limited understanding of Danish culture." He believes that nowadays, consumers' understanding and love for a brand is not only interested in brand design, but also more interested in designers, brand culture and even their national culture. A documentary on the tip of the tongue inspired Zhu Qinqi. He said that the film had found the root of Chinese cuisine, and Georg Jensen also needed to find Danish culture. brand The meeting point is closely related to Chinese consumers.

at present Georg Jensen The Chinese team is busy preparing to build "George Jensen house". "People can not only read the history of Georg Jensen, enjoy the classic design from nature, enjoy the high-end silver products customized services in the space of integrating the core concepts and details of the brand, but will also take this space as a base to seek in-depth dialogue and cooperation with more Chinese artists, designers and creative elites, and constantly show the most international crossover art activities with international vision and trend." Georg Jensen brand responsible person shows the blueprint of the future brand home for journalists.