Central And European Prices "Up And Down" To Adjust Overseas Purchasing In Winter

The stores in Hongkong and the mainland have started to cut prices since March 17th and March 18th respectively, and the buying and buying mode of "small scented powder" has been launched ahead of schedule.

"LEBoy black is out of stock. Don't line up in the rear." At a Chanel store in Hongkong, a black uniform shop repeatedly said to the long dragon at the door.

Hongkong Chanel store salesperson told reporters, because the number of people buying is too much, the company decided to limit the purchase when announcing the price reduction, each person can only purchase a wallet and a handbag within 2 months, and this restriction policy has traceability, that is, if the consumer just bought a Chanel handbag in early March, it can only wait until 2 months later. But even then, there is no way to stop the surging crowd.

In Shanghai, reporters found that yesterday's Hang Lung Plaza had a delusion of being in a European country.

"When you open the door in the morning, someone will queue up." A Chanel store staff told reporters. Almost every salesperson here has to serve several customers. Such a grand occasion is seldom seen on weekdays.

After the inquiry, the reporter learned that the price of Chanel was quite strong. Take the famous 2.55 series as an example, the mainland's original price is 42500 yuan, and the price is 33200 yuan after adjusting the price. Another LEBOY lacquer medium size dropped from 32700 yuan to 26000 yuan, with a drop of around 20%.

While the Chinese market is down, Chanel has also raised its European market price accordingly. For example, the 11.12 will rise from 3550 euros to 4260 euros, and LEBoy will rise from 3100 euros to 3720 euros.

A house near Spring in Paris jewelry The interns of the counter told the newspaper that the "long queue" of Chanel stores began after the news came up. Miss Lu, a tourist from Shanghai, complained to our reporter. "I stood in line for 50 minutes, but no one in front of the team moved."

The Chanel store, which is next door to the old Buddha's shop, is equally lively. The interns told reporters that a group of Chinese tourists had been shuttling back and forth between spring and old Buddha in Paris many times, and finally failed to squeeze in.

This is no longer the time to buy a bag and earn money back to Europe. After the price adjustment, the price difference between Chanel and European handbags will not exceed 10%. Europe The purchase was suddenly unprepared.

"LEBOY, if I want to buy it from Paris, it will cost 26000 yuan." A fashion buyer in Paris said to our reporter. But in fact, after the price adjustment, the LEBoy medium in Shanghai only "sold" 26000 yuan, the Hongkong price of 29700 Hong Kong dollars (about 23760 yuan), and the difference between Europe and the price has been almost negligible.

　　 Buying on behalf of Xiao Bai often travels to Europe because of his working relationship. In 2010, she opened a purchasing shop on Taobao. After that, WeChat's circle of friends rose, and she went to war again. According to Xiao Bai, the accumulated credibility and old customers made her rich in these two years.

Now she is beginning to worry about future business. In the past, a bag could earn more than 3000 yuan profit, but now the profit will be compressed. "If the price of Europe goes up again, the business will not be able to do it."

In Chanel's plan, the price adjustment may also have the intention to crack down on purchasing agents. In March 17th, the fashion department public relations personage of Chanel China told a Beijing media that the current purchasing market has a great impact on Chanel brand, especially for European consumers. The price adjustment is also aimed at cracking down on the purchasing market and improving the customers' purchase experience in boutiques.