Business Marketing Can't Just Be A Big Deal.

"This is for reservation, the day after tomorrow." A main seller of Taobao's movie and TV show said that there are so many people who buy big white ornaments. From this home TaoBao The sales records show that from March 19th to 4 p.m. yesterday, this big white ornament had sold 73 items in five days.

Recently, a group of big white "crossing photos" fire. The sprouting of the big white and the Qing Dynasty was again known as the "big white" trend.

Yesterday, in the search column of Taobao, the reporter entered the "big Bai Chao super Marine Corps", showing 18 thousand and 500 items, including plush dolls, hand handles, ornaments, water cups, pillows, T-Shirts, necklaces, etc. Click on the "merge seller", the page shows that about 1500 shops are selling all kinds of "big white" peripheral products.

In a Taobao store, which is the main movie and TV company, the reporter saw products such as ornaments, pendants and plush dolls, ranging from 9.9 yuan to 95 yuan. From the shelves in February 24th to 4 p.m. yesterday, the sales volume of this online shop has already accumulated to nearly 1500. Among them, one of the big white items bought up the goods, and the seller said that it would arrive the fastest the day after tomorrow.

Not only online shop, but also WeChat is full of big white shadow, with "free big white doll free collar" as a gimmick to pay attention to, also has the opportunity to seize the opportunity to sell the big white plush doll. There is such a "friend" in the circle of friends of miss white collar, who usually sells clothes and shoes, and Miss Sun accidentally discovered that the big white plush doll has become a big selling point of the "friend". "Up to 100 per day." After adding the WeChat business's micro signal, she told reporters that when the fire broke out, she took advantage of the hot metal and bought a doll. The two units were priced at 149 yuan and 249 yuan respectively.

Big white even went into the real estate and entertainment circles. A real estate developer in Hangzhou put up a 6 meter big white at the sales site, and sent a big white who could move and sell Meng. And Zheng Kai, the male star, sold out in the "happy home".

Similar to Da Bai, Jackie Chan's "Duang" is also the "raw material" for various products. So, what about the "Duang" now?

Jinhua 15 Taobao seller sold the "Duang" on the T-shirt, and the individual T-shirt is the flagship product of the Taobao store. From the sales record, five days on the shelves, the store's "Duang". T-shirt After selling more than 50 pieces, it has been on the decline. The latest five days' data show that sales have dropped to 22.

This can not help but think of the popular Korean drama "the sun of the Lord". The "heroine" of the hero has given rise to a "solar" necklace. At the moment, the fever has returned, and its related products slowly fade out of people's sight.

How long can the fire be? Marketing A common method. " Fan Xiaoping, director of the Institute of marketing management, Zhejiang University, explained that in the era of Internet, the speed of dissemination is becoming faster and faster, and the scope is wider and wider. The marketing of implanted hot spots has been transmitted to consumers faster. At the same time, the former hot spot is also faster covered by the latter hot spot. Fan Xiaoping said, the fun hot spots, everyone laughed, noisy, popular for a while has passed, really become a classic, there must be connotations, such as culture, philosophy of life, etc.