• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Ensure Customer Loyalty To Brand

    2015/3/25 13:50:00 28

    CustomersBrandsLoyalty

    Let customers feel unforgettable, pleasant and comfortable when buying products and enjoying services.

    Never make the value of products and services lower than the expectations of customers, so there should be no false and exaggerated promises. Once exposing the meaning of being deceived and becoming angry, the heart will no longer love you.

    brand

    The idea and strategy of ensuring that every customer is treated is not complicated, but it is very simple to implement it fully.

    This requires excellent corporate culture building and staff training, making this concept the value that all employees admire and plate into positive action.

    Because the vast majority of domestic brands still do not know about consumers, let alone consumers' "intimate sister".

    Therefore, big boss and marketing director, please leave your five star office building, go to the front line and retail terminal of the market, keep close contact with your customers, so that it is possible to understand their inner world and potential needs deeply, understand the purchasing psychology of all the people, and provide first-hand and accurate information for the improvement of products and services.

    In addition to the continuous creation of opportunities for insiders to get the perceptual knowledge of consumers, it is also necessary to use standardized surveys, such as household surveys and continuous follow-up surveys.

    Through analysis, not only can we know the satisfaction index, but also we can understand the contribution rate of various factors to satisfaction through statistical factor analysis, such as the contribution rate and weight of after-sales service to enhance the satisfaction degree of consumers to the brand, so as to clarify the reasons for high loyalty or the short board with low loyalty and the next step to enhance loyalty.

    Work focus

    The content of an effective satisfaction survey should include all details that affect the satisfaction in a very detailed way.

    The more unique and differentiated added value,

    Consumer

    The higher the pfer cost is, the higher the pfer cost is, for example, the negative ion air purification function developed by Haier air conditioner than competitors. All the spices are extracted from Haagen Dazs ice cream from the plants; the mountain snow and mountain rain in the hinterland of the Alps have formed the unique Evian mineral water after 15 years of natural filtration and glacial sand layer mineralization; the cherry blossom "non demolition and washing" hood has started to implement the permanent free oil delivery network service in 1986, sending the oil network to the home every year to ensure that consumers enjoy the "free dismantle and wash" easily.

    There are so many successful cases in retailing. Can one or two of them be used for reference?

    There are also strategies to increase differentiated value-added and pfer costs.

    1, the value of super value: such as DELL limited time sale of discount models; if you buy one, it is also a commitment to wholesale prices;

    2, the brand's unique culture, spiritual value and symbolic significance: if the sacrifice represents the "great wisdom hero", Hansheng nine square means "open-minded sharing, persistent success", and VOLVO represents the "intellectual elite who does not contain".

    3, customer bonus award scheme and customer club: customer integration bonus scheme and customer club are the best means to cultivate loyalty and stabilize customer groups and create pfer costs.

    If airline tickets are implemented by major airlines, China Mobile has implemented the plan of telephone fee accumulation. At the same time, the global VIP club will be held to offer preferential Golf activities to members, and provide honorable services such as VIP VIP lounge and green channel for mobile business at airports.


    • Related reading

    商界營銷不能只是“傍大白”

    Innovative marketing
    |
    2015/3/24 20:06:00
    10

    Marketing Tools: The Fatal Attraction Of Stars And Money

    Innovative marketing
    |
    2015/3/24 17:21:00
    22

    Li Ning Co Borrows Market From Friends Circle

    Innovative marketing
    |
    2015/3/24 15:17:00
    13

    Clothing Marketing: Don'T Give Customers Too Much Pressure.

    Innovative marketing
    |
    2015/3/24 8:37:00
    101

    Marketing Strategy Of Clothing Store

    Innovative marketing
    |
    2015/3/23 14:33:00
    46
    Read the next article

    Dress Guide Salesman'S Speaking Skills: Nonsense

    Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store. How to make the terminal image of clothing brand attract consumers? After a large number of surveys, it is found that many clothing store guides are actually expelling customers every day.

    主站蜘蛛池模板: 国产中的精品一区的| 亚洲欧美一区二区三区在线| 扒开老师挠尿口到崩溃刑罚| 乱色美www女麻豆| 国产精品久久福利网站| 欧美日韩视频在线| 99精品免费观看| 亚洲欧美视频一级| 天堂中文www资源在线| 色综七七久久成人影| 丰满爆乳一区二区三区| 国产aⅴ一区二区三区| 成年人影院在线观看| 美女尿口免费影视app| 中国大白屁股ass| 免费无码午夜福利片69| 婷婷综合缴情亚洲狠狠图片| 精品一区二区三区av天堂| www.日韩精品| 亚洲成在人线在线播放无码| 国产精品vⅰdeoXXXX国产| 校草让我脱了内裤给全班看| 龙珠全彩里番acg同人本子 | 奇米精品视频一区二区三区| 狠狠躁日日躁夜夜躁2022麻豆| 99热这里有精品| 亚洲AV无码成人精品区狼人影院| 国产在线2021| 帅教官的裤裆好大novels| 爽天天天天天天天| 在线天堂av影院| 久久久久免费看成人影片| 午夜伦理宅宅235| 国产精品情侣呻吟对白视频| 日韩美女在线视频网站免费观看| 肥大bbwbbw高潮喷水| WWW国产精品内射熟女| 亚洲偷自精品三十六区| 国产中文字幕在线| 国产高清一级伦理| 日本b站一卡二不卡三卡四卡|