Accelerate The Opening Of Third Party Businesses Rampant Sales

It is understood that in order to enhance the profitability of the platform, Jingdong has been accelerating the opening platform strategy. According to statistics, the total volume of Jingdong's third party pactions has reached 39% in the whole year of 2014, and 44% in the fourth quarter. The total volume of self dealing and third party platform pactions is 159 billion 300 million yuan and 100 billion 900 million yuan respectively, an increase of 70% and 217%.

According to the data, the focus of Jingdong has obviously started to move towards the third party platform.

For the rapid development of the third party platform business, Liu Qiangdong has said that Jingdong's proprietary business is mainly focused on standardized products, while the third party platform services mainly provide non standardized products.

From the market capacity and the average situation, the number of non-standard categories and market sales are far greater than the standard category.

"In the long run, the total turnover of the third party platform has exceeded 50%."

The third party selling holiday began to show a serious trend in Jingdong, but

But no further solutions were offered.

A clothing brand leader who did not want to be named said that Jingdong did not find a balance between self operated and open platforms. "We are not the ATM that impacted the performance of Jingdong after listing, but also the fig leaf after the scandal."

Large scale settlement, I am afraid, is also related to the loss of Jingdong.

A few days ago, Jingdong issued the fourth quarter and the annual financial report of the 2014 fiscal year.

According to the financial report, Jingdong's revenue in the fourth quarter of 2014 was 34 billion 700 million yuan, up 73% from the same period last year, and the net loss was 454 million 300 thousand yuan, compared with the same period last year.

It was RMB 110 million yuan; in 2014, Jingdong revenue was 115 billion yuan, an increase of 66% over the previous year, a net loss of 4 billion 996 million yuan, and a net loss of 49 million 899 thousand yuan last year.

Data show that despite the rapid growth of Jingdong revenue, the losses in the same period are increasing.

The annual loss is nearly 5 billion yuan, mainly from two aspects: first, on the eve of the listing, the Jingdong board gave the Jingdong chairman Liu Qiangdong an option reward of 4% of Jingdong shares, amortized 3 billion 600 million yuan.

Jingdong's prospectus before the listing showed that in the first quarter of 2014, the company had a 3 billion 670 million yuan equity compensation expense, mainly to the Jingdong CEO Liu Qiangdong 93 million 780 thousand and 970 restricted stock.

The two is the amortization of intangible assets arising from the acquisition of assets and business arising from strategic alliances with Tencent.

Liu Qiangdong once said at the annual meeting: "if we put fake goods in, we will make a lot of money."

In such a huge shadow of huge losses, the fake goods on the platform seem to be an "impossible secret".