Chinese Purchase: Enjoy The Price In Crowds

Two weeks ago, Chanel, a luxury brand nicknamed "Xiaoxiang" by fashion fans, announced that it would reduce its conventional package price by 20% in China from 8 this month.

Previously, in Harbour City, Hongkong, because of twenty percent off, there were more than 80 people queuing for bags on weekdays.

According to incomplete statistics from overseas, in 2014 alone, Chinese customers, the world's first purchasing power group of luxury goods, bought 400 billion yuan of luxuries, nearly 70% of which were consumed overseas.

More than 30 years ago, this wave of luxury madness swept the world from Asia. It came from Japan.

A price of 38200 yuan.

Why did it drop to 30000 yuan? Why did it lead to panic buying? Why did the "high cold" luxury goods store appear to be noisy like supermarkets queuing for special bargains? Why is China's "tyrant" crazy about buying luxury goods?

This reporter interviewed some overseas luxury store salesmen, talking about the Chinese luxury craze in their eyes.

This is one of the world's top Shopping Boulevard in the United States.

There are many celebrities such as Beckham.

However, whenever there are

The heart of the shop assistants will be tight.

Because Chinese consumers bring wealth, they often create trouble or even a bit of confusion for the top luxury shop.

In the eyes of Anna, the salesperson of luxury stores, the most common way for Chinese customers is a group of self-help tourists or a tourist group, who are also pouring in at a much larger number than the salesperson in the shop.

Apart from a few people, Chinese customers mostly do not speak English, but rely on Chinese staff in the store to act as interpreter.

They like to ask different salesmen to ask the price and discount of the same commodity, ranging from tens of thousands of yuan to tens of thousands of yuan or even hundreds of thousands of yuan.

Asking price and comparing price are the most enjoyable pleasures of Chinese customers.

A few months ago, a common scene appeared in this store every day: Chinese customers use WeChat's voice function to compare with relatives and friends waiting on the other side of the ocean and in the middle of the night to see where Hongkong, Europe and the United States are the cheapest.

Anna, who sells and pays tens of thousands of dollars a month in this luxury store, said: "Chinese tourists can be said to be the best and worst customers in the world.

Some of them can be very pleasant and sweet to get along with, but some customers are noisy, dirty and impolite.

Anna said that prices are the most sensitive and caring Chinese customers, and that Anna, who has been selling luxury goods for many years, is most puzzled.

Anna said that a few years ago, Chinese customers always bought a lot of goods at this store because the dollar was low, even if compared with the prices in Hongkong and Europe, the US was the cheapest.

Now, the US dollar gradually rises, and many Chinese customers begin to dislike the US commodity tax and see that the after tax price goes away.

"They are just giving us a hard time.

Anna, a luxury store salesperson, said that the least understood and embarrassing thing is that since Chinese customers want to buy luxury goods, why should we mention a discount that this luxury store or even many luxury companies will not give?

For these feelings, another senior luxury brand counter manager Luo Li (a pseudonym) has a deep understanding.

Her counter is also one of the top luxury cosmetic brands of Chinese customers.

Luo Li said that what Chinese customers love most is discounts and gifts.

At Raleigh's counter, a female customer once heard of discounts, and bought a skin care product that was worth more than 30 thousand yuan at a time, which did not include her gift to return home.

"Some customers say that they feel a lot of money when they buy it."

But Lori said, there are many top cosmetic brands abroad, but Chinese customers still like to buy familiar brands and first-line goods, because these brands are highly identifier.