First Joint Marketing Of Clothing Brand And Taxi Application Software

　　 Drop taxi In 2015 spring, the joint important partners launched feedback activities to users. Semir's brand minibalabala hand in hand to distribute millions of gift packages. The store scan code can receive 100 yuan coupons.

This is the first joint marketing of clothing brand and taxi application software. Dripping taxi has been combined with the southern fund, Shanghai securities, Chongqing airlines, shop No. 1 and other industry partners to send coupons and coupons, integrate all parties. Resources And advantages to enhance brand influence.

More and more Apparel enterprises WeChat mobile customers and other activities to carry out the implementation of O2O strategy. Roley home textiles, seven wolves, search in special companies have carried out WeChat sweep code red envelope activities, the effect is better. Insiders pointed out that such software is rooted in the Internet thinking, and has a good customer experience, which is in line with the concept of dress enterprises transformation, and the future cooperation will become more and more closely.

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Amazon will still be able to take an absolute advantage in e-commerce this year. It will become an unknown number. Other retail businesses are improving their online sales system. Now consumers will not think of Amazon at the mere thought of online shopping. American entities, old retail giants WAL-MART and Taghit, have made great improvements to their online shopping system.

In addition, Messi, Macy (s), DELL Bloomingdale (Bloomingdale s), Nodes Tron (Nordstrom), good city Costco (Costco) and other well-known retail enterprises are also improving their online services and shopping experience. For Amazon, another huge challenge comes from China's Alibaba (Amazon has chosen to cooperate with Tmall's flagship store in Alibaba) in China.

From time to time, consumers began to be interested in organic food and yoga. In the United States, Whole Foods Market, the largest natural food and organic food retailer in the US, has become a fashion. The concept of healthy life has become a global trend. People of different incomes, different groups and consumers are seeking a healthy lifestyle. This concept has changed the shopping habits of consumers throughout the year. They seek health in all aspects of their lives, such as food, fitness, home, wearable devices and so on.

In order to speed up the innovation of mobile phone technology, more and more retailers are now embedding "Beacons" technology (precision micro positioning) sensors into touch screens, shelves, product displays and labels on retail stores. These devices can form a good linkage through Bluetooth technology and mobile phone installations. This trend will accelerate in the coming year. Because physical retailers are working hard to create personalized shops, they need to provide better shopping experience to compete with online retailers.

Retailers will further explore new ways to make use of customer's big data to analyze consumer behavior. Using big data to manage and control stores. The positioning system will become an important function, which will enable retailers to manage goods better and more efficiently, thereby increasing revenue and profits. According to the different habits of local consumers, the attributes of shops are different and the preferences of consumption are different, so as to establish the correct product inventory system for each store. Big data analysis will also become more and more important in the new product development stage, including the initial pricing and the prediction of consumer demand.

As online shopping takes up a lot of market share, physical retailers must find new reasons to let consumers enter stores. Most retailers believe that to catch the hearts of consumers, we must first catch the consumers' stomach. For example, Messi's department store has expanded its catering area in the flagship store of Herald Square, New York, with restaurants in Italy and Starbucks. The American fashion brand Urban Outfitters has also added a dining area to its stores in Manhattan and Broolyn. UNIQLO also introduced Starbucks to Fifth Avenue stores in the United States.

It is gratifying to note that consumer spending habits on clothing are gradually changing. Apart from fashion, they are increasingly transforming their sports. Sales and profits of comfortable and functional clothing will increase further.

Retail language: every day, little change in life, you can not even feel the existence of change, but every year compared with the previous year, there will always be qualitative changes in some areas. The retail industry is changing every day, changing and changing. If you don't accept the new changes every day, you will feel the earth shaking changes in a year.