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    Self Examination Of Store Management Is Very Important For 50 Questions.

    2015/4/8 20:47:00 17

    Store ManagementSkillsMarketing

    As a store manager, what should I do? Ask why, think more about the operation of the store, and maybe find out the reason why business is bad.

    1., is there any attraction for signboards?

    2. is there any attraction for store appearance?

    3. is parking access convenient?

    4. is physical access convenient and psychological comfort?

    5. is the store clean and tidy?

    6., what is the essential configuration for customers?

    7. is there any eye catching introduction to the activities?

    8. is the introduction of the shop clear and clear?

    9. is it clear that the key commodities should be promoted?

    10. can the main channel route lead consumers to the innermost part? Is the route able to turn consumers off the store automatically?

    Is the main line, washroom and catering area suitable for all ages convenient and easy to find?

    Does the main line have reputable products, distinctive products, spiritual brands and cultural connotations?

    The overall layout of the line, whether consumers have a good whirling space, can freely reach their destination?

    Is the narrowest route easy to find and how comfortable is the width (60 centimeters)?

    Are there any surplus or non value items in the corridor?

    Is the rest area humanized? Children's District, handicapped area, pregnant area, smoking area... Are they comprehensive?

    11. can the product charisma of the key nodes of the route attract consumers to stop and continue?

    12. how about the comfort and comfort of the auxiliary line?

    13. is the location of the service desk located in the first link? Is the location of the cashier convenient?

    Can the quality and quantity of service stations and cashiers meet the needs of consumers?

    Is the layout of the ATM and card machine convenient? Can the quality and quantity meet the needs of consumers?

    14. how about product quality and display fullness?

    15. what is the layout of the main products, secondary products and other commodities?

    16. is the utilization of high passenger flow area adequate?

    17. is the consumer easy to gather and make full use of it?

    18., how to stimulate the fun of selection?

    19. how can we improve efficiency by receiving consumers?

    20. how can a promotional material customer be willing to carry?

    21. how to attract consumers through lighting and spotlight?

    22. how to attract consumers to go up stairs?

    23. is the function of the service desk comprehensive and efficient?

    24. do you understand the value of toilet?

    25. is there any joy and freshness in consumer promotion activities? Is it possible for each commodity area to see whether the main product consumer can see at the very first time whether it can create the product everywhere, the best choice in the heart, and the purchase and use process of value for money?

    26. is the product display clean, clean, beautiful and vivid?

    Is theme display attractive and stimulating purchase needs and desires?

    27. can store products give customers a sense of practicality, practicality and practicality?

    28. can you catch the eyes of consumers? (height *0.9)? Are the products pushed in the core area beneficial to the sustainability of the store development?

    29. how to make products Consumer Consumers can easily get together and buy products. Are consumers satisfied with the "cost-effective" products?

    Thirty display Does it conform to consumer demand and price demand? Does the lighting area, pop, smell and other ways attract consumers' attention, understanding and purchasing power? Is the category of each display area convenient for consumers to compare and select, whether the commodity function and value can meet the general needs of consumers?

    31. what is the customer's purchase budget?

    32. products can be displayed on a hierarchical basis. Can consumers choose quality products?

    33. how to sell special products?

    34. how to display the value of commodities?

    35. how can best sellers sell better?

    36. how to display and promote the unsalable products?

    37. what are the key points of new product promotion?

    38. how to display seasonal products?

    39. how can the benefits of columns, cash registers, service stations and other locations be improved?

    Forty enterprise How can Logo and POP be efficiently applied?

    41. how to make use of customer dissatisfaction to give business opportunities?

    42. determine sales objectives?

    43. how much does the shop earn per cubic metre per cubic metre?

    44. is the promotion plan in place? Is there any timeliness in the promotion area? Is there a long-term nature?

    45. is the relationship between inventory and turnover handled well?

    46. how to manage store consumables?

    47. is the storefront partitioned reasonable? How about the density of logo and the comfort of pop? Can all kinds of characteristics of storefront leave good memories for consumers?

    48. how to clear up and deal with backlogs?

    49. how to sell short commodities?

    As a consumer, how do you feel about the comfort of a store by means of vision, hearing, smell, touch and taste?

    50. has the daily system check been done?

    Do you have the "store structure chart" for customers?

    Is there a "commodity composition map" (the fundamental point of customer choice) rooted in customer interests?

    Do you have the "POP" (the strategic point of customer payment) for commodity value?

    Are all questions we need to master.


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