Unscramble The Location Selection Of Starting A Clothing Store

How can we rent a good store? Next, Xiaobian introduces everyone to open a clothing store to rent a good store and has to know a few unique tips to help you rent a good store.

First, shops are located on the secondary roads of mainstream streets, which is one of the "taboo" aspects of clothing location. Many novice think that the main road is only a small alley or less than twenty meters, should not be too much impact, this idea is actually wrong. Because of a main road, the habit of customers shopping is to go from one end to the other, screening and comparing the shops that have already entered, and then deciding the final purchase shop according to their grading criteria. So the clothing store on the main road has become chicken ribs.

Second, the best time to rent a store is to take time to analyze the customers who enter the shop. Then look at the actual flow of people, the amount of shopping, the amount of purchase, it is best to chat with the nearby store owner, to know some practical gossip. Shops with less traffic are not necessarily bad business. We should consider the level of target consumers.

Third, any shop It is from Monday to Friday that business is cold and the flow of people on weekends is large. According to the survey, more than a half of the shops, basically two days of weekend business than Monday to Friday five days more. So don't put things from Monday to Friday. Visitors flowrate At the key point, only Saturday and Sunday's traffic is the most important kingly way, because everyone chooses this time to go shopping.

Fourth, shop sublease must go the procedure. Many novice shopkeepers are being cheated because of careless sublease. So the sub shop must find the landlord or the landlord. Market management And other relevant personnel will pay the money after verification and verification. Do not feel that the transfer of gold cheap, lots of good, relax vigilance.

To open a clothing store, everyone wants to rent a better shop, laying a good foundation for the management of the clothing store afterwards. But it's not easy to rent a good store. In addition to seeing the surrounding environment, the rental shops also need to consider the convenience of traffic and the situation of the customers and the target consumers.

Related links:

Stuffed display refers to the form of self selected merchandising in a store. Customers can choose the goods they need directly from the products they are displaying. This is a modern, non sale form, which combines display and sales together. All the goods are hung or placed on shelves and counters. Customers can freely select them without repeated inquiries. This way is convenient for customers, makes them feel natural and casual, and is easy to stimulate customers' buying interest.

The word "conspicuous" does not mean simply "visible", but from a customer's point of view, how to make a product stand out is the most important thing. Goods that are not seen can not be sold, and goods that are not easy to see are not easy to sell. The so called "conspicuous display" is to sell the goods that are most likely to be sold, and to set them up with the conspicuous place and height Chr (34) as far as possible.

It is emphasized that display can be regarded as a special case of "special exhibition". It is an immediate display of Chr (34) based on climate and seasonal change. It is the most commonly used method for stores or departments operating seasonal commodities. Chr (34) seasonal characteristics are highlighted, such as four seasons clothing management, such as "summer cool" and "cold winter" commodities.

Close to display can also be called "easy to choose display", that is, the merchandise in the store should be displayed on the principle of convenient customer selection, except for some special commodities, such as watches and other small valuable goods, as far as possible to display in easy to take position. Therefore, close display must first consider the relevance of goods and then classify the display. The scale, industry and policy of each store will also lead to different classification methods and resettlement places. This kind of display will bring more convenient shopping behavior to customers, and improve the management level of the store itself from the operational side.

In addition, the choice of display in the visible and easy to take effective display range, should be in accordance with the order of easy taking, the best seller and planned promotional products are displayed in a high efficient location for display. The display design of clothing shop is the most direct and effective advertisement of clothing brand. When customers enter the store, the first thing to concern is store, shop door, promotional material at the door, it not only plays the role of foil, but also stimulates the customer's desire to buy. We can create a good image cognition on the visual character of the publicity material itself.