Choose The Right Place To Open The Clothing Retail Store.

Opening a shop is different from the business mode of a retail company, which determines the choice of storefront is very important and often determines the success or failure of the business directly. Then how can we choose the ideal store? In fact, the key is to choose lots and storefront.

There are more and more people who are concerned about and set foot in the shop. Indeed, if you open your shop as a boss, if your business is in an ideal state, you will not only increase your wealth, but also get a sense of accomplishment in your mind. Therefore, if we want to open a shop, we must consider the choice of storefront.

Experienced businessmen often say that three conditions must be considered when opening a shop: "the first is the location; the second is the location; the third is the location." The experts also pointed out: finding an ideal store, your shop business is half the battle. We can see the importance of site selection.

Some people think that it will be good to choose business in a busy and prosperous area. But past experience has proved that such an idea is a misunderstanding. It should be said that the most appropriate location is to be found. The following factors should be taken into account when searching for the best location of the store:

1. Regional business circle Is it suitable for the industry that you want to run?

2, if there is a need for a mass consumer market, we can consider the first level business circle with convenient transportation and frequent crowds, so as to increase revenue and increase revenue. But if there is a need to emphasize the loyalty of the small masses consumer market Then we can consider the operation of the sub business circle so as to reduce rent and others. cost Burden.

3, longer business hours, businesses can choose to operate in crowded commercial areas, and increase business revenue over a long period of time.

4, if you want to open a community store, because the consumption pattern of the community is relatively closed, we must consider the saturation of the commodity market and the occupancy rate of the existing industry.

5, is the venture capital fund ready to pay the rent burden of the site?

6, is the store area adequate for future expansion of equipment or commodities?

7, the number of households and households in the business circle is rising or decreasing.

8. The main resident population in this area is the elderly or the young.

9, is the community an old community or an emerging community?

10, do you want to operate the industry site, is it in line with local regulations?

Related links:

In fact, the difference in the location of women's brand discount stores joining the business has great influence on the business, and the marketing strategies for customers from different locations should also be different. Therefore, we need to pay attention when choosing. If the characteristics of the location match the type and style of the shop, it is a good shop site, otherwise it is not a good choice.

(1) the women's wear brand discount stores near the station or the main thoroughfare should be joined. Such areas are centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first. For example, if there are large vacant places before the store, it is convenient for customers to enter and leave. The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation. Therefore, it is most important for women's brand discount stores to highlight their own advantages. Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

The station is mainly based on the passengers who take public transport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy. This kind of area is not suitable for women's brand discount stores to join stores unless the main road is near a shopping area, such as a small clothing store in Xidan.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores. Women's clothing brand discount shop owners should provide targeted services to customers. During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly. Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

(2) the overall shopping district of the city center opens up the women's clothing brand discount stores. In such areas, there are many mobile customers, and the combination of customers and age groups is diverse and rich, which will lead to differences in attractiveness between men and women and their age. In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself. Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase. Therefore, it is better to establish women's brand discount stores in such areas. In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all trans regional.

Commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come shopping show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and are relatively sensitive to price. Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.