Women'S Clothing Stores Need To Plan Well Without Losing Money.

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The different locations of brand discount stores have great influence on business, and the marketing strategies adopted by customers at different locations are different.

Therefore, we need to pay attention when choosing. If the characteristics of the location match the type and style of the shop, it is a good shop site, otherwise it is not a good choice.

(1) the women's wear brand discount stores near the station or the main thoroughfare should be joined. Such areas are centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, the women's wear brand discount store members highlight themselves.

The most important.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life.

It is not high and easy to carry. The purchase of clothes usually takes a long time to wait for customers, so most of them do not rush to buy.

This kind of area is not suitable for women's brand discount stores to join stores unless the main road is near a shopping area, such as a small clothing store in Xidan.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Women's clothing brand discount shop owners should provide targeted services to customers.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

(2) the overall shopping district of the city center opens up the women's clothing brand discount stores. In such areas, there are many mobile customers, and the combination of customers and age groups is diverse and rich, which will lead to differences in attractiveness between men and women and their age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish women's brand discount stores in such areas.

In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.

Commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come shopping show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and are relatively sensitive to price.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.