Conventional Sales Promotion, PK, Who Wins The Sales Promotion?

1. Conventional clothing promotion language

1. old customers can enjoy 25% of the total sales of new customers.

Of course, we should draw inferences from others, many times we should combine the local customers' consumption situation and the actual situation of the clothing store to do some practical preferential activities.

2. gift giving.

Some novelty and novelty can be selected.

Coupons and anti cash are more affordable, for example, your clothes sold for 150, now you sell 200 instead of 50 cash.

3. promotion of membership.

In order to accumulate some old customers, it is also effective to promote memberships during activities.

Two, personalized advertising promotions

In this age of emphasizing individuality, many

If the language is creative and individual, it will surely attract the attention of consumers at the first time, and bring a lot of passenger flow.

Here are some classic clothing promotions.

1. standing in the street to see the beautiful woman, it is better to walk into the shop to accompany the beautiful woman.

This kind of advertising language is suitable for the use of personalized fashion shops.

2. it's too hot outside. Come in and take it off.

We have enough fitting rooms, enough advertising words to suit large clothing stores.

Clothing store promotions must be attractive.

Advertising slogans, then, what kind of advertising slogans are attractive? Regular advertising promotions and personalized advertising promotions are strong.

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1, the color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of the dress and decoration, which will make the store look dull and monotonous.

2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight.

The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

3, fitting rooms are very important. Customers decide to buy clothes mostly in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

4. Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.