Nepa Speeds Up Global Expansion And Opens The Market

For overseas markets, Nepa plans to open 500 stores in China and Europe by 2020, and the next move will be greater.

According to South Korean media, after the domestic sales are stable, the outdoor brand Nepa Co. Ltd. is looking for a broader overseas market in order to ensure sustained and rapid growth. China and Europe will be the main market for its next effort.

Recently, Nepa CEO Park Chang-ku said at a press conference in Seoul that according to strategic planning, the annual sales of Nepa2020 will reach US $1 billion 200 million, and will grow into a world-famous brand of outdoor clothing and equipment.

To achieve this goal, Nepa has hired a designer who has been trained in the United States as creative director, and has entered into a strategic partnership with a fashion design and Research Center in London and Seoul University. By 2020, Nepa plans to invest about 267 million US dollars in the field of product development and design.

Park Chang-ku said at a recent meeting that after 5-6 consecutive years of double-digit growth, the development of Nepa in 2014 was in a bottleneck stage.

Only a slight increase of 0.6 percentage points to US $426 million over the same period, and operating profit dropped by 20 percentage points.

In July this year will be in France.

A new flagship store has been opened.

New stores in Beijing and Shanghai will also be open.

In addition, Nepa is looking for business partners for product design and production in China.

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The VF group has changed its chief financial officer, whose predecessor has served here for 28 years.

Recently, a document submitted to the securities and Exchange Commission by VF group revealed that since April 1st, the group's Scott A. Roe, which has served for 18 years, will serve as vice president and chief financial officer, replacing Robert K. Shearer, senior vice president of retirement. The latter has been in VF for 28 years.

Roe, 50, has served in VF for 18 years and has served as vice president of the group since February 2013.

As early as last October, VF announced the news that Shearer will retire and Roe will take over.

In addition, the VF board also elected Bryan H. McNeill as vice president and chief accountant. The appointment also took effect from April 1st.

McNeill is 53 years old and has worked in VF for 19 years. Since 2010, she has been the chief financial officer of VF European Middle East and Africa supply chain.

Throughout the 2014 year, VF achieved a total operating income of $12 billion 300 million a year, an increase of 8 percentage points compared with the income of $11 billion 400 million in 2013, and a net income of $1 billion 48 million.

In the group's five major business units, outdoor and extreme strength continued to grow for several years, and its annual income was about $7 billion 200 million, an increase of 13 percentage points over the previous year, accounting for 58.53% of the total revenue of the group (55.9% in 2013).

In addition, in addition to The North Face continuing to lead the major brands of VF with us $2 billion 300 million, Vans income rose by 17 percentage points over the same period last year, becoming VF's second annual income of over 2 billion US dollars.

The board elected Blaine h Macneil's role as vice president and chief financial officer VF effective Apr.l 12015 successful Roy, according to the submitted documents.

Macneil, 53, served as chief financial officer controller and supply chain - EMEA since May 2010.

He has been with VF for 19 years.