ADOLFO DOMINGUEZ Opens Shop In Shanghai

ADOLFO DOMINGUEZ, a new interior shop in Jingan, Shanghai, is designed and operated by a famous interior architect team. It draws on the new series of design inspiration and the essence of its design this season. The new store perfectly displays the romantic atmosphere of liberalism, the elegant elements returning to nature, and the mysterious mystery with space-time journey. It also presents the classic historical heritage of ADOLFO DOMINGUEZ's creative ideas and brand blood in this exquisite space.

ADOLFO DOMINGUEZ Shanghai

The boutique store is located in the famous landmark of Shanghai luxury shopping district, Shanghai Jingan Kerry Center, which will be the perfect place to display ADOLFO DOMINGUEZ classic elegant costumes and accessories series.

On the same day, in order to celebrate the opening of the newest retail store in this area, the brand founder Mr. Adolfo Dominguez went to the opening reception of the shop and the opening ceremony of the Silk Road Theme Exhibition, and opened the ribbon for the opening of the new shop, enjoying the memorable experience of the Spanish cultural night together with the guests.

ADOLFO DOMINGUEZ clothing and clothing boutique will display and sell new products in spring and summer 2015.

In the latest 2015 spring and summer series, brand creative director

Mr. Lauren reproduced the star of the 70s, including the stars of the "Lauren Hutton", "Alain Delon" and "Steve McQueen", so that these black and white images can be reintegrated with modern vision and create a new and fashionable classic series.

The natural breath and melody of the new series express the "practical" concept advocated by ADOLFO DOMINGUEZ brand.

To celebrate ADOLFO DOMINGUEZ

The new brand of Jingan Kerry Center is at the end of the curtain. The new brand exhibition with the theme of "Silk Road" is also unveiled to express the boundless respect for the good old days.

It is the core theme of the ADOLFO DOMINGUEZ 2015 spring and summer series that the classic series is created through the space-time and the region. The exhibition shows the designers' travel time and space in this season's inspiration. All of them show the designer's meticulous and imaginative crystallization. This also makes the ADOLFO DOMINGUEZ world a new look.

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At present, some companies have decided to find a breakthrough through overseas expansion.

At the beginning of this month, Nepa announced the global development plan. The company will develop new products by increasing research and development, and will open more branches in Europe and China.

Nepa president said: "in this situation, if outdoor clothing does not take action, it is just waiting to die."

Recently, the Korean financial supervision institute revealed that Korean outdoor clothing sales were bad, and many outdoor clothing brands were hit hard.

It is reported that from last year, outdoor clothing sales in Korea began to decline, until this spring there is no sign of recovery.

Bbu Ryak is one of the biggest outdoor clothing companies in Korea.

Last year, the company's sales volume was 572 billion 300 million won, down 1.4% compared with 2013.

Although the decline is not apparent, it has caused a great shock to the company that has been growing in double-digit growth and the whole outdoor clothing market in Korea.

Because this means that Bbu Ryak, the industry leader, has ended 3 years of explosive sales growth.

According to statistics, sales increased by 64.5% in 2011, 49.8% in 2012 and 28% in 2013.

Last year, the company's operating profit fell sharply 26.7% to 81 billion won.

Its other outdoor brand, Dongjin Leisure, lost 1 billion 600 million won last year, the first time since its operation.

The North Face and Nepa also suffer the same dilemma.

The North Face is the largest outdoor clothing brand according to sales, and last year, the brand achieved only 1% sales growth.

At the same time, another brand Nepa in 2014 only achieved 0.6% sales growth, which is in sharp contrast to the sales growth rate of 78.5% in 2013.

In 2014, Nepa's operating profit dropped by 20%.

The industry believes that these outdoor clothing brands this year's sales performance is still, it is unlikely to rebound, because the demand for large retail stores is cold.

Indeed, recently, Korean large department stores have been reducing their prices. The discount rate is quite high, but sales are generally effective, and sales of outdoor clothing are still lower than expected.

Take the new world department store as an example, in the spring promotion campaign, the store lowered the price of outdoor clothing by 60%, but it is still hard to get consumers' attention.

An outdoor product retailer said sales of Korean outdoor products rose rapidly in recent years.

Therefore, the current slide should be seen as a reasonable adjustment.

According to the data released by the first woolen textile company in Korea, in 2013, the total value of domestic outdoor products in Korea was about 6 trillion and 400 billion won, which was more than doubled compared to 3 trillion won in 2011.

However, how long this downturn will last and how the enterprise will get through this difficult period has not yet been answered by the Korean industry.

Insiders estimate that the current downturn will continue for some time, and urge manufacturers of outdoor products to take measures to survive in the market.