Imran Amed Presided Over The Forum Of Shanghai Fashion Week.

Shanghai, together with London, Milan and even New York and Paris, has established a global fashion alliance to further promote the communication between designers and fashion industry and the development of economic and trade.

2015 as the "Sino British cultural exchange year" and "

At the turning point, the press forum is still hosted by Imran Amed, using network technology for the first time to carry out a dialogue on the three major fashion cities in Shanghai, London and Milan, and to address and discuss topics such as "how to promote urban industrial development in Fashion Week" and "how cities affect the development of fashion".

CarolineRush, executive director of Fashion Association, first introduced London's fashion capital from decline to revival.

She mentioned that the mayor of London knows the value of fashion industry very well.

In London, fashion is becoming a national industry. Many museums, creative agencies and fashion education industries have laid the foundation for the development of London fashion.

At the same time, international tourists have brought new opportunities for economic recovery.

"Fashion is always looking for new faces," she said.

Therefore, how to help talented young designers is the top priority of the British Fashion Association, from Christopher Kane to J.W Anderson, London has become a fashionable new generation in the past few years.

At the same time, she also stressed that on the other hand, to consolidate and win back to Britain.

London's fashion week, like Burberry, undoubtedly gave London a shot in the arm.

Today, in London's big brand rebuilding and refurbishing flagship store, the unique niche buying shop is in line with each other, forming a good ecological environment.

The situation in Italy is just the opposite of London. Milan has many luxury brands, but in recent years it has rarely been seen as influential young designers.

Jane Reeve, executive director of the National Fashion Association of Italy, believes that it is precisely because the aura of the big brand is too brilliant that young designers are more difficult to stand out.

But she stressed that Milan and Italy are famous for their traditional technology and supply chain, which constitute an important economic pillar of the whole country.

In Italy, small and medium-sized enterprises can get many opportunities for development. Designers can well balance the two aspects of creativity and production.

In the future, Milan fashion week will develop more designer exchange programs to add vitality to the ancient fashion capital and present more talented newcomers like Fausto Puglisi.

Nowadays, China's fashion week is frequent, but he is full of confidence in Shanghai's present and future.

He believes that Shanghai is the most open economic center in China. The hardware, software and matching capabilities of the fashion industry are first-rate, and more importantly, it has a deep understanding of fashion and can integrate the eastern and Western concepts.

He firmly believes that with the opening of the policy, the market potential will become larger.

On the other hand, as an international language of communication, fashion will bring the vitality and spirit of Shanghai to the same time.

Tong Jisheng, deputy director of Shanghai Fashion Week Organizing Committee, expressed his respect for the two cities after listening to London and Milan's experience.

He admitted that the first Shanghai fashion week was born 13 years ago, but at the beginning, the Chinese people did not have a clear understanding of the fashion industry and experienced a long period of alienation.