Decryption Of China'S Fashion Retail Market

China's retail market has always been a place for fashion brands to love and hate. It not only faces the challenge of high rent, but also falls into the game of scale and cost. It also competes in the competition between commercial fashion brands and independent design brands.

President of Shanghai Ogilvy group and Ogilvy public relations China

Under the presidents of regional president Zhang Manhua, four different industry leaders expressed their views on the Chinese market.

Ou Hongji, managing director of Feng's Retail Group Co., Ltd. is shouldering the important task of developing dozens of brands in China.

As a retail giant, he attached great importance to the importance of site selection in China. At the same time, he also saw the opportunities brought by the rising Chinese brands, hoping to develop more local brands.

He also believes that the Internet has changed people's views on retail location to a certain extent. Therefore, Feng's retail group will actively develop online marketing, especially the O2O mode, to open up various marketing channels to adapt to the complex and changeable Chinese market in the future.

Chen Hongyu, deputy general manager of CITIC Pacific (China) Investment Co., Ltd. shared the plan for the upcoming retail complex in Pudong.

In his view, the commercial real estate project combines shopping, art and

On the basis of carrying 300 thousand financial white-collar workers, it has actively carried out cooperation with fashion week and art circles, and introduced a variety of experiential consumption, hoping to build the "third living room" of Chengdu crowd.

At the same time, he will also participate in some designers' investment and financing projects to help local designers develop.

In addition, the establishment of Shanghai, especially the Pudong Free Trade Zone, has also given him great prospects for the development of fashion retailing and parallel trade.

Act as

Chen Jinyu, senior vice president of international group and President of Asia Pacific region of Sixty group, is behind the scenes of Ochirly, Five Plus and other brands. He has also created one of Shanghai's fashion landmarks -- boutique 10 Corso Como.

The shop, founded by the fashion authority CarlaSozzani in Milan, is presented in a beautiful magazine sense. Chen Jinyu brought it to Shanghai with its original flavor.

"It's all based on the needs of Chinese consumers," he said. Chinese consumers are eager for a different experiential consumption.

The 10 Corso Como brings this fashion into this aspect of life: fashion, home, design, food, everything.

Unlike the previous giants, Liu Xinxia, the founder of the local designer integration shop, is walking on a small and fine line.

In the past five years, the "pillar" has gone from the selling mode to the buying mode, and is becoming more mature, and the cooperation with Chinese designers is becoming more and more close.

Liu Xinxia mentioned two popular shopping patterns commonly used by Chinese consumers: one visit, the shopping centres and shopping malls to buy famous brands; and two, to find and discover new designs in exotic retail districts.

The selection and design of "pillars" in Beijing and Shanghai are combined with the characteristics of these two modes, making them extremely unique.