The Performance Of Mercedes Benz China International Fashion Week Is A Perfect Rite Of Passage For Fashion Week.

　　 The age of youth

March 25th Mercedes Benz China International fashion week (2015/2016 autumn winter series) opens. This is the eighteenth year that it has entered, and has grown up. Fashion Week entered the youth era, which means maturity. After 18 years of development and transformation, it has become more clear about its positioning in China's clothing industry. As the chairman of the China Fashion Designers Association and chairman of the China Fashion Week Organizing Committee, Li DQI said, "the development of Mei Saide Benz China international fashion week has always relied on the market and focused on innovation. The demand for diversification and individuation of domestic consumer market has raised new requirements for industry innovation. The platform of China International Fashion Week will be more open, and all sectors of the community will be able to carry out diversified cross-border cooperation. As an international platform, we need to further improve the international platform. Designer As a platform for designing rookies, we will continue to introduce new people to support young designers to go to the market. Through this platform, we have to create the fashion discourse power of Chinese independent brands and promote our fashion culture to the world.

As a result, the biggest news of this fashion week is that over 70% of Chinese and foreign brands and designers are on the platform for the first time, and almost all are young people, which is unprecedented in fashion week history. From this, we can feel the structural changes of Chinese fashion designers. Young designers, especially independent entrepreneurs, are more and more. Their talents are not only reflected in the level of costume design, but also more open and richer. There is no doubt that it will become China. clothing The younger generation of the main force of the industry is paying more and more attention to the fashion week, and the fact that it has great interest and participation is the biggest guarantee for the only fashion market in the market. Under the new normal economy, the new generation of fashion designers are developing rapidly.

This symptom is reflected in the twenty-third prize of the Han Po prize in the China International Youth designer fashion competition. As a 23 year fashion design competition with a wide range of influence in China, the famous designer who walked out of it has no idea. With the development and changes of the society and industry, the talent selection and excavation in this contest will broaden the scope of future development and broaden the field of vision. In spite of the differences in the interpretation of popular information caused by national and regional constraints, the interpretation and interpretation of information about the city's humanities, history, architecture, art, culture, folklore, food, clothing and so on, especially for the social, environmental and cultural concerns, is enough to give people a compliment on the design talent of the younger generation of designers. The "silk and silk prize" has been successfully held, and for those young designers who won the award, they will not become famous immediately, but they will be dominated by them in the future.

Young people have nostalgia, which seems to have become a law. On the 25 day of Hu Sheguang's release, all the information it brings is nostalgia. Of course, as a designer who is born in a black land with a strong love for the countryside, his attachment to his hometown is amazing. In some ways, perhaps this release is more suitable for the elderly native looking northeast, because the designer is telling a story about his grandparents. The classic printed cloth, cotton trousers, leggings, cotton padded jacket, even quilts, cotton mats and so on are all reproduced in the most intuitive way by the designer, so that some friends in WeChat's circle of friends say that they miss the pig killing dishes very much. However, in this release, printing is still the pattern, loop buckle or that kind of loop buckle, and the cotton cloth is no longer the cotton and Leggings of the past, it is no longer the old leggings and cotton padded jacket, nor is it the previous cotton padded jacket or quilt, nor is it the previous quilt. It is the designer's original intention to rebuild the traditional classics with new materials and new structures, but it is wrapped in glasses and combed with big horsetail, but somehow it reminds us of Mis, who was in the classic foreign film "dinosaur emergency", a few decades ago.

China International Fashion Week, which has already entered the prime of life, will be more perfect and mature in its structure and function. It will play its role as a platform for the fashion industry, and will strive to build China's own brand. fashion The right to speak is to promote our fashion culture to the world.