Why "10 Stores 9 Brushes"?

Recently, the Ministry of Commerce announced the "commodity circulation law (draft consultation draft)" (hereinafter referred to as draft), indicating that online shopping brush reputation, fictitious credit evaluation and other means will be illegal.

Chen Fuli, deputy director of the law department of the Ministry of Commerce, said: "consumers will consider the credit rating and commodity evaluation of merchants when they are in C, but these evaluations or credibility are not reliable, which is what we usually call" brush credit ". This draft will set the issue.

Brush credit, also known as brush and brush, refers to simulating real online shopping so as to enhance the rankings of shopkeeper stores and single products, so as to enhance the display of shops and baby, so that more buyers can find and facilitate purchases when searching home pages, which is a way to cheat consumers.

The reporter understands, brush credit, brush praise already became the secret inside network businessman, open, even a shopkeeper tells a reporter: "10 sellers 9 brushes (brushes)", even so, they also hope to stop this unhealthy trend as soon as possible, otherwise, not only the honest and honest shop owner business can not go down, the interests of consumers will suffer more losses.

Hacking people in the QQ group to recruit a single hand.

Recently, reporters in a QQ "reporter group" to see such a message: recruit brush workers, 100 yuan a day, looking for someone to brush shop reputation, +Q:4732939 x x, half a month 2000 yuan.

The reporter contacted QQ's owner Lao Cheng, who said he had been stolen.

It is understood that nowadays, the "brush list" advertisement has reached the level of pervasive access. When reporters browse the Internet, they can draw out a large number of small ads for business.

A YY voice channel's brush credit part-time channel has published nearly 400 recruitment information on 58 websites, such as the same city, Yi Deng network, IT post office, Ganji network and so on. It requires the applicants to familiarise themselves with the online shopping process, and can sell the products well for the seller and improve the integral points.

"These things illustrate the prevalence of the current Internet brush style."

The head of the Hebei Federation of Commerce believes that the policy of the Ministry of commerce is definitely not targeted, because e-commerce is developing faster and faster, and it is necessary to speed up the rectification and rectification of this industry.

Wang shopkeeper, who owns the shop in Hebei, told reporters that with the increasing number of Internet shopping platforms, more and more new stores have been squeezed into the electricity supplier's team. The scrubbing has become an entrepreneur, and a new course will be learned for beginners. "Now there are not only amateur brushes, but also professional brushes, and the reputation of brushes has become an industrial chain", "said.

Why "10 stores 9 brushes"?

There are many car cushion processing enterprises in Xinji. Many business owners are opening shop in Taobao and Jingdong. One shop owner said: "in order to make the photos of the cushions look real and intuitive, every day we put a set of sheets and a set of cushions into the chairs, and then remove them and replace them with a set of cushions for half an hour.

Why? It's because it has a lot to do with credibility. "

Alipay has released an Internet trust environment survey report. Nearly 400 thousand netizens have taken part in the online survey. The survey shows that 75% of the Internet users are most interested in the qualification and integrity of the merchants in online pactions. 16% of the Internet users will choose the commodities they need most, and 73% of the netizens say that before the online paction, they must consider the credit level of the merchants.

And the quality of goods that can not be seen or measured or the quality of sellers is the standard of "red heart" and "diamond". They represent the reputation of a store.

Wang boss said: "no need to promote or engage in activities before, it can bring sales. Now you can open the market without advertising."

Nowadays, whether it's a novice shop or a proficient, it can hardly be avoided.

According to Wang boss, if the owner always brushes his reputation and brushes his praise, he will not sell the goods on this day, and he will be able to find out. There are three ways to brush his reputation. The first way is to brush his friends. This is the most reliable way, but this method is not the best, because after all, the strength of the individual is limited, and the volume of the brushes can not reach that much. Moreover, a shop always buys the same IP and the same account. The platform will monitor and check you.

The second way is QQ group mutual brush, which is larger than the amount of mutual brush between friends, but there will be fraud. News has been reported that an entrepreneurial college student in Nanjing is trying to make the online store business better. QQ spends money to get people to credit the online store to the "brush" and cheated 5000 yuan.

The third way is platform replacement. Now there are numerous online brush platforms. This is also a product of abnormal production under the chaotic trading order.

The speculators let the honest shop chill.

In March this year, some scholars found that some of our country

The seller's brush is repeatedly banned. The sample survey shows that there are 11000 online shops in the shopping platform, and only 89 of the more than 4000 online shops where there are spurious pactions are punished by the shopping platform, accounting for only 2.2%.

The sales of the sellers in the brush list rose at least 10 times that of the other sellers.

A shopkeeper who sold environmental bags on a shopping electronic platform said: "my house has been opened for half a year before a 'diamond' has been accumulated. Recently a customer said I was dishonest. At first I scratched my head and didn't understand it. Later, it was because he felt that my 'diamond' was not enough.

I worked hard without being sure, but I saw that speculators had N drilling and chilling in a short time.

Another small household appliance shop owner angrily said, "we have accumulated credibility over the years, they (rely on the brush shop store) a few days to easily reached, unfair!"

Niu Niu said that she had chatted with a customer service dress with a reputation and found that they could earn 8000 yuan a month.

"Think of how black it is!"