Shanghai Fashion Week Dialogue Between City And Fashion Triggers New Industry Thinking

　　 Shanghai fashion week 2015 autumn winter leads Asia fashion capital new demeanor

When 2015 autumn winter international four big fashion week Just now the dust has settled, and the pointer of the tidal vane will continue to point to Shanghai's Asian fashion city and design capital. Shanghai fashion week, which has entered thirteenth years, is playing an important role in linking up every link of the industrial chain.

In from April 7th to 15th, the 9 day Shanghai fashion week 2015 autumn and winter will continue to feature the multi-dimensional publishing pattern based on "local and international perspective" and the "original design and commercial landing" features. In the nearly 50 multi style fashion releases, leading the trend, Shanghai fashion week international brand publishing project, the MODE Shanghai fashion show new launch and Shanghai fashion week Hai Hai International Forum and a series of dialogue salons will enhance the international publishing platform effect and share the industry's top wisdom. Shanghai fashion week has gradually expanded from specialization and internationalization trend publishing and business exhibition activity platform to a diversified platform for the series and service industry chain. fashion Magnetic field and the important role of enhancing urban fashion absorption.

(from left to right) Cheng Ying, deputy director of Shanghai Fashion Week Organizing Committee, Wu Cheng, vice mayor of Huangpu District of Shanghai, and Liu Min, deputy director of Shanghai Business Committee, unveiled the Official Handbook of Shanghai fashion week.

As the most important and influential professional fashion publishing platform in the industry, from April 8th onwards, the 2015 autumn and winter releases of the Shanghai fashion week, featuring the theme of "Chinese clothing blooming", will blow the rally horn and sail again from the Xintiandi Pinghu waterfront fair. Designer Commercial brand and cutting-edge designer will bloom in the same stage.

With the increasing demand for personalized clothing, more and more unique styles. Designer brand Is gradually entering the field of vision, and is increasingly concerned by the market. During the season's release, more than half of the total works will be released from the original designer's works. 9 designers have opened a brand store in Shanghai Xintiandi and Xintiandi fashion, which has truly realized the commercial chain connection between production and marketing in the exhibition area, thus promoting the close integration of fashion design and economic consumption. In recent years, the independent designer brands have appeared on many occasions in Shanghai Fashion Week: BAN XIAOXUE (Ban Xiaoxue), JADE EN PLUS (Tang Jia), H N L L L L (Han Lulu), deepmoss (Liu Xiaolu), W W (Li Wenjun), Yao Chunjie (Yao Chunjie), (Li Weigang), Li Weigang (2015), "Hun Hua (Hua Gao)", "(") "," (")", "(") "," (")", "(") "," Jiang "/" (")", "Jiang" / "(") "," Hsin "/" / ", etc., will bring the unique design concept of their respective autumn and winter series. At the same time, this season's work conference has more passionate and creative design, new fashion, T stage at the fashion week in Shanghai: ZHANG YUHAO (Zhang Yuhao), Black Spoon (Bai Moti), CINDY SOONG (Song Chuyi), BEE BY HEBEECO (He Bike), In BY (Yu Yicheng) and so on will also show its mature design skills, and add a wonderful and expectation to the fashion week this season. Designer Liu Jiahe and Ye Qian will bring original paternity suit brand COMME TU ES and women's wear design brand YE'S respectively. Zhang Na, the famous independent designer, will also visit Shanghai fashion week for the first time. What kind of autumn and winter masterpiece will his personal brand FAKE NATOO bring? Let's wait and see. Designer Lu Kun, the designer who has been active in fashion for more than ten years, will return to the stage of Shanghai fashion week and launch his personal garment brand mikumkum for the first time. In addition, independent designer online marketing platform: Shang street, will join hands with insh & Nor two brands to enter Shanghai fashion week. Among them, insh is the high street fashion concept brand created by renowned designer Li Hongyan, and Nor is the designer signing brand of ONEBYONE's principal Wang Chu Qiao.

Decoster, ZUKKA PRO * M-graph, EY (Entwine young), naivee, Siijii poetry collection, living on the left, Zhuang Rong, Woo, MF, MF, and so on, emphasizing the sense of design, and have been in fashion for many weeks in Shanghai fashion week to launch new products at home and abroad fashion brands will also come to an agreement, through the fashion week concept show and its commercial order combination, effectively form the brand's own good operation mode. This season's new excellent fashion brands also include: TINA GIA, Jin Zhi Yu Ye, Chi Chi house (children's wear), and the original brand SOLO CELEB., which is created by famous artist Ku Kui Kei, and high street fashion brand HTDG. With the continuous improvement of the Chinese market, more and more overseas brands are entering the Chinese market, and Shanghai fashion week is the best platform for the debut of the brand. YYO Foundation will present itself as the independent designer Missy Skins of Australia. The N side of the famous fashion buyer's shop will join hands with the French fashion circle grotesque Christophe Terzian to bring China's first show. BOTH Showroom will debut in the fashion week of Shanghai with the French pioneer clothing brand Y/PROJECT, Ukraine collocation brand, and the self-designed shoes shoes. The United States wedding group will bring a wedding dress show of "dream and inheritance" with its three brands. As a launching platform for the design of the new design, the Italy Ma Lan Valley fashion and Design Institute, which is 80th anniversary of the school, will invite its design elites to bring their latest works to the T stage of Shanghai fashion week this season.

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In April 15th, as the most influential in the world Fur industry Raw materials and design providers, Copenhagen fur will be on the closing day of the fashion week in Shanghai to show the autumn and winter works of the 2015 LVMH Prize general nominated candidate and the international street stylist designer Astrid Andersen. Two leading industry groups: Copenhagen fur and Shanghai textile will also hold a strategic press conference on the same day.

The success of the 2015 autumn and winter releases of Shanghai fashion week is inseparable from the support and enthusiastic participation of all partners. It is particularly grateful to China Xintiandi, Paris L'OREAL salon exclusive, M.A.C makeup, DS new generation luxury car brand, The Langham Xintiandi Hotel, SONY (China) Co., Ltd., Gillette Venus Gillette Venus, Yestar Yixing international medical beauty group, uni gravity (mogujie.com), Swiss Laurastar Royal legend ironing machine and Italy St. Bi Tao mineral water sponsorship support.

Following last October's Shanghai fashion week international brand launch project, Shanghai International Fashion Showcase (SIFS), with great success and wide attention, April 2015 will again attack SIFS, bringing the international top fashion brand feast to further enhance the international publishing platform effect of fashion week. In April 8th, the world-renowned brand DIESEL will once again visit the Shanghai Exhibition Center and bring the Shanghai fashion week 2015 autumn winter opening party. In April 10th, designer Anna Molinari will come to Shanghai to bring Italy top. Women's wear China's first show of brand Blumarine and Blugirl.

　　 Dialogue between city and fashion: triggering new thinking in the industry

In April 7th, Shanghai Fashion Week - Hai Sheng International Forum will take the theme of "dialogue between city and fashion" to Prelude the activities of Shanghai fashion week in 2015, autumn and winter. The forum will be hosted by Imran Amed, founder of The Business of Fashion (BoF).