Outdoor Brand, St. Valentine'S Shoes Show

The director of St. Valentine told reporters: outdoor sports, there will inevitably be the annoyance of mosquito bites, and this material itself has the role of mosquito repellent, coupled with the characteristics of lightweight, is to win the favor of outdoor sports enthusiasts.

Reporters also learned at the scene that this thread is made of yarn made of super cool functional science and technology fabrics, with windbreak technology and light cool and breathable function; streamlined segmentation line, fully fit the body curve, so that outdoor sports better movement!

Sevlae, a strategic partner of China Mountaineering Association, youth environmental protection in Asia

Special products are specified.

It belongs to the brand of Jinjiang outdoor group of Fujian.

With differentiated brand positioning, it penetrated more from a professional perspective.

Let the audience feel the charm of noble fashion while fully experiencing outdoor fun.

After many years of rapid development, at present, there are more than 1100 outdoor brand entities in St.

It is reported that this year

With the theme of "focusing on the new normal economy and boosting the new leap in the footwear industry", we have attracted more than 500 enterprises from more than 70 countries and regions to participate in the exhibition. For the first time, we will show the new technology and new trend of intelligent equipment for the first time, especially the intelligent equipment and robot production line.

At the same time, Italy ARS group will be invited to hold the "2016 spring and summer international shoe and shoe material trend", and publish authoritative fashion and fashion information.

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When Li Ning Co released its performance last year, it said that the future group will continue to strengthen its cooperation with channel partners, expand potential market space and strategically enter low permeable southern China.

Lining brand, which has been pressed by inventory and public opinion for nearly three years, has finally seen some revival after the founder Lining himself returned to power.

Reporters learned from the flying Niu net, Lining himself leads the team and talks about the cooperation under the line and line, wants to borrow the big Runfa to infiltrate South market, simultaneously realizes the intelligent running shoes and the smart Bracelet O2O landing.

Yuan Bin, general manager of Fei Niu net, said that cooperation with Li Ning Co is a comprehensive strategic cooperation under the online and offline business, including the opening of positive price commodities, special offer goods and flagship stores, as well as the cooperation of staged sales.

According to the reporter, before the big run fat and Lining already have a cooperative basis, the main form is Lining's products in the big fat shop sales, Lining in the RT Mart supermarket rental area to open brand stores.

Yuan Bin said, "to deepen the cooperation now, the supermarket in the Lining goods before the category is too small, in the future may be a series of display, the store will also be upgraded to a larger and more full flagship store."

Yuan Bin told reporters that Lining also entered the website of the website of the website, and was the first batch of merchants to take part in the O2O online and offline interaction.

At the same time, Lining is developing smart running shoes and smart bracelet with millet will also experience in the setting of the big Runfa.

According to Li Ning Co's 2014 earnings data, the income of the Lining brand in the Chinese market is 1 billion 892 million yuan, 2 billion 737 million yuan and 1 billion 126 million yuan in the eastern, northern and Southern markets, accounting for 31.9%, 46.1% and 19% respectively. In terms of year-on-year growth, three regions are 19.9%, 19.9% and 3.9% respectively.

From the number of stores, there were 2026, 2278 and 1322, Li Ning Co said in the announcement. Compared with the eastern and northern markets, the competition in the southern market was more intense, and the income grew slowly compared with the previous year.

The South includes Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan, Chongqing and Tibet.

In fact, Lining used to fight in the north, and the southern area has always been the main battleground of the Jinjiang system.

Li Ning Co will open 500 new stores this year, including the expansion of South market.

Li Ning Co believes that the mass market has strong demand for sports products, while there is a buying behavior with impromptu buying and low brand loyalty.

"These consumers value prices, fashion trends and comfort.

Based on this, our products for the mass market will effectively combine price, unique design (style and color combination) and comfort level.

In addition to products, channels are also important aspects of expansion.

In the southern city, Da Yun fat has been ploughing for many years. As of February 2015, it has set up 317 comprehensive supermarkets in the mainland, mostly concentrated in East China and Southern China.