Vice President Of Nike Football Shoe Department Talks About Footballx Design

Nike unveiled their FootballX series at the new exhibition of St Georges park. We interviewed Max Blau, vice president of Nike football shoe department, and talked about how the design of FootballX was influenced by a small soccer game and how it would impact on small soccer.

The world cup 2014.

The technology used in the FC247 series has created a brand new field for five player soccer, and has now been named.

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"We redesigned our small soccer strategy, and we merged the FC247 series we planned before into a series.

We want to bring the best option for those who play soccer, "Blau said.

The two series of MagistaX and MercurialX have created a unique series of small soccer games, each having an indoor (IC) sole and a TF pin.

The rise of soccer field shoes is an area of concern for Nike in recent seasons. Blau explained, "we have invested in research and development of small football. We have a team that is totally committed to football in the small field, focusing only on the needs of soccer players and small soccer shoes."

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Children's shoes agents feel: "wholesale bulk terminal customers are too unstable, today to the East, tomorrow to go to the west, the sales volume is good and asked us to distribute goods, after the return of goods is not timely, we are under too much pressure."

Children's shoes manufacturers are also facing an awkward situation. In order to quickly occupy the market, they attach great importance to product imitation, despise product research and development, neglect in-depth research and in-depth interpretation of consumer demand, product styles are too similar, lack of unique brand personality, resulting in very serious homogenization products, so that the entire children's shoes industry is plunged into vicious competition cycle.

Joshua children's shoes reform channel cooperation mode in 2015 is to solve the problem of the whole biological chain of children's shoes industry thoroughly and solve the appeal problems faced by terminals, agents and manufacturers in the process of operation.

Simply sum up, the main competitive advantages of Qiao Shu's children's shoes reform channel cooperation mode are reflected in:

First, we can completely solve the instability of the provincial terminal customers.

The two is: we can completely solve the risk of generation inventory and pressure.

The three is: we can completely solve the problem of capital turnover.

The four is: we can completely solve the lack of thinking, lack of advertising support, lack of system training, and lack of brand operation in the operation of the province.

Five is: partners in addition to obtaining the normal sales profits of the product itself, the company will also issue annual salary for it.

The children's shoes industry will usher in a new development stage in 2015. The strategic cooperation between strong and strong resources and mutual use of resources must be realized through the innovative cooperation mode.

In order to achieve long-term development, we must strengthen cooperation. Only by cooperation can we win a win-win situation. Only if we win together can we have the foundation for cooperation. We look forward to having a vision, a dream, honesty, recognition of Qiao Shu's brand operation mode to join in Qiao Shu and join hands in creating a better tomorrow.