Let Customers Feel "Earned" When Buying Clothes.
The value of clothes lies in the process of selling.
As the saying goes, clothing is 3 cents and 7 cents.
Here, you first have to have confidence in your own clothes. How many customers are wearing clothes? Women buy clothes and enjoy buying.
In front of the customers, analyze the fabric and workmanship of the clothing, what effect the customer will wear after wearing the body, pfer the customers' view of the price, your attitude of service is good, your mouth is sweet, and the paction has become natural.
Customers don't care about expensive or cheap clothes. Most of the time, customers do not know if the value of clothes is more or less. At this time, if customers can feel value for money or even pick up the price, they will sell their clothes quickly.
In fact, it is generally believed that "expensive" is to spend more money.
What is more money? More money is a product of ten yuan. We spent fifteen yuan to buy it.
Here we have another problem: how to determine how much value a product is worth? How much is it determined by customers or businesses?
After a large number of market research, we find that "how much money" is not determined by merchants, but a sense of subconscious formed in the minds of customers through the performance of shopping guide and products.
Since "how much money" is the feeling of customers, how can we make customers feel it?
First, analyze what is feeling, feeling is the reaction state of people to another.
Secondly, how to "let" customers feel it is actually a very emotional thing, mainly to fully mobilize the customer's hearing, vision, touch, smell, taste and so on.
Sense organ
Let customers perceive, thus occupying the minds of customers. What is especially pointed out here is that the guide should plan and purposefully take the initiative to mobilize the perception organs of customers.
Again,
Expensive
In fact, it is also a feeling that people usually think that "expensive" means that the price is higher than the value. "Not expensive" means that the price is equal to or less than the value.
In terminal sales, there are three types of customers in general.
customer
Customers think your product is not worth the money, and it is not very different from other cheap products, that is, the price is higher than the value. B class customers, your product is really good, but the price is too high, I can not afford it. At this time, the price is lower than or equal to the value. C class customers, your product is indeed very good, but the price is not low, which is beyond my previous purchase budget. I don't want to spend so much money on your products, I buy a relatively cheap OK.
To enable customers to feel the value, we must mobilize all kinds of sensory organs of customers by means of shopping guide, so that customers can realize that the price of the product is lower than or equal to the value of the product.
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