How To Do Dress Matching Training?

What is clothing collocation? It mainly includes the match between clothes and clothes, and the match between clothes and people. Among them, because of each person's stature, temperament and preferences, making the difficulty of matching also further increased, need to guide the purchase of flexible and fast judgement and excellent collocation knowledge. For training in this area, we can lay stress on the following:

Let employees know clearly what type of clothing their brand is suitable for, what occupation, what age, what temperament and what consumption ability customers, and immediately recommend when meeting corresponding customers.

By observing the performance of the customer during the dressing process, we can know whether the customer is satisfied with the clothes on the body. If the customer feels satisfied, he can enthusiastically recommend other products that match her clothes well, if not satisfied. Shopping guides need to be redistributed to arouse customers' desire to buy.

For clothing fabric, color, style, style and so on, it is necessary to have a systematic guide. Train So that the shopping guide can be quickly matched in actual combat. customer Like different shapes, guide customers to consume.

Nowadays, the mastery of costume collocation is not only a matter of designers and professional collocs. For many garment operators, if the staff of the shop can master the basic clothing matching technology, it is undoubtedly a hidden wealth for the operation and sale of the store. Most of the time Shopping guide Whether it is really suitable for customers to match their clothes according to their own feelings is also hard to say. The sales results will also appear polarized, or customers will buy all the clothes that are matched, or they will not buy them all.

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In fact, three seconds can decide whether you can catch the customer, and we tend to ignore the best experience to show customers, and indulge in recommendation and service. The endless chatter of publicity results in a sense of nervousness among customers. Rather than using voice service, use silent display!

How to let customers find interest products in three seconds? What kind of method is the most effective? We often see this phenomenon in shops: when customers enter the store, the shopping guide immediately greets and chatter with recommendations and services, resulting in a sense of nervousness, which accelerates the speed of customers walking out of the store and backfires.

We know that people's vision is easy to perceive information with strong stimulation, and people's vision will move there to become a conscious idea. This means that attracting customers in just three seconds is better than using silent services, which is the truth.

We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display. There are four kinds of display patterns in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and easiest way to display is the display of human models.

What is the focus display? That is, it can attract customers' attention, improve the customers' interest rate and try out rate, extend the customer's passenger line, and guide customers to visit the whole store to improve the proportion of impulse buying. The significance of focus display is to store the right products in the best place to attract customers' attention in the store, and give the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.

Therefore, in the clothing industry, we display the display of people in the shop, which is called store focus display. It is also a form of PP display. The main form is the combination display of the model group and the series of goods in the store. The main function is to increase the number of PP display, better display PP products and improve the try out rate.