How To Deal With Customers Unwilling To Try?
When purchasing a customer, a shopping guide often says such a recommendation: "like it, you can try it on." Or "this is our new model. Welcome to try it on." In fact, these languages can not play a real role in promoting sales. Since these words are not safe, how do they know how customers like it? If salesmen recommend it when they don't know if they really like it, the customer will think, "what shall I try on?" or "who says I have to wear your new model? This new model is suitable for me."
Of course, some shopping guides will not very abruptly require customers to try them on, they will take some strategies. For example, they would say, "Miss, you really have a good eye. This dress is the hottest one we sell this week, selling five or six pieces a day. With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on and see how it works. " Do not wait for an answer to take clothes to take the initiative to guide customers to the fitting room, especially when faced with hesitant customers.
In fact, such a recommendation is also problematic. This shopping guide, holding Sales mentality It is urgent. Because here, shopping guide has a strong guide to customers trying to wear, and this strong guidance is very strong. Because the staff at the front end understand that the success of sales is closely related to trying on clothes. In view of this, the shopping guide will be very urgent, regardless of the circumstances to guide the try on, which is likely to cause customers' antipathy. Just imagine, if you are a customer, when you encounter the salesperson in the sales process, the language gives people the feeling is aggressive, do you feel very disgusted?
When the guide is suggesting that the customer try to wear clothes, the customer is not willing to adopt the suggestion of the purchase. In this kind of sales situation, the buyer should feel the concrete degree of "not". If the customer is very firm, it is not willing to accept the suggestion of the purchase and try to wear the clothes, so do not force the customer.
Why are customers reluctant to approach the shopping guide, and even many customers are afraid to accept the enthusiastic service of shopping guide? "Forced service" should be one of the main reasons. If the customer does not express his firm refusing, or after several persuasion, there is no obvious indication that he does not want to try it out.
In addition, what kind of fabric is used, and so on, these are not necessarily the reasons why customers need to try them on. People have long gone through the age of dressing and wearing fabrics. Man's suit Clothing such as down and cashmere needs to be emphasized. Most clothing is more valuable than fabric in physical properties, but in spiritual aesthetics.
Does this dress really like the customer? Is it consistent with the customer's temperament and style? Is this a better solution for guiding the customers to dress? If we want to stimulate customers, it is not a strong push way, but let the customers take the initiative to go to the fitting room. We should describe the experience of fitting in proper language, so that customers can imagine the beautiful effect of the fitting and arouse her desire.
Therefore, suggestions Shopping guide This expression: "Miss, my personal point of view is that this dress is more suitable for your temperament, and also your current figure, fabric is also more breathable, suitable for the present weather, and the color is very similar to your skin. If you put it on, you can not only modify the body shape, but also feel the wind in the hot summer wearing this shirt. Of course, the clothing itself is a three-dimensional sense of the goods, the plane may not see the effect. If you like, you might as well try yourself in the fitting room and feel it. "
In the terminal sales process, do not push customers to try on clothes, because every customer has their own ideas and consciousness. Any sales must be a way of respecting the customers. Compulsive and aggressive means are unfavorable to the success of creating sales.
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