Experts Teach You How To Build A Clothing Store Selling Point.

If the shop location is not on the busy street, the people passing by do not have the need to purchase clothes. Then the clothing layout of the shop is very important. The door can be hung with a unique and unique collocation, the purpose is to attract people to see.

The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out.

In a word, as long as you can attract customers to the method in the store, you can try it.

No matter what the psychological feeling of price or beauty is, it is known after comparison.

Therefore, we should compare and sell the main garments. When the customers choose the clothes to sell, they will put the clothes with high quality and high price next to them, so that the customers can compare them with themselves.

For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing.

Even if the price is higher, people are willing to spend more money on it.

Large numbers of

It can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group.

They are especially influential, so we should stimulate their speeches more often. Once they are enthusiastic and commenting on this is a real brand, those who are reasonably priced and will know the people around them will speed up their judgement.

For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.

The lighting should be bright, the display of goods should be neat, the floor windows should be regularly cleaned, and the damaged items should be repaired in time. These small details will give consumers comfortable shopping environment.

Shopkeepers should know something about clothing knowledge and collocation, and tell them how to distinguish clothing, fabric, coloring, accessories, the difference between good clothes and bad clothes, and how to match them.

The more customers know about clothes, the more willing they are to buy your clothes.

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1, dress up "your face".

The appearance of a shop is like a person's face, that is, a shop is a face.

This is the basis for customers to determine the image of a store in an instant.

The storefront includes shop name, shop badge, signboard, exterior decoration, display window, plus color and lighting of storefront. A good first impression is the key for customers to stop.

Therefore, merchants should have floors, ceilings, containers and windows without dust, and glass should be clean.

At least one or two times a day, stand outside the shop and look at it from a customer's perspective. Can you give a good impression on the appearance of your store?

2, store door opening is convenient.

Shops that flourish and flourish can flourish.

3, after customers enter the store, the clerk is best not to "follow the steps".

4, pay attention to the image of the shop assistant.

Fingers and clothing should be clean.

5, products should be accessible to customers and easy to access.

That is, "the eye is easy to see, the hand is easy to carry".

The goods on the open shelf make customers feel easy to choose.

6. All goods are marked with price and no price.

Appropriate prices must be established on the basis of efforts to collect information about customers' price expectations and competitive stores' prices.

7, the relationship between retail stores and customers is, in the final analysis, interpersonal relationship.

Say hello to customers without saying anything.

You know, shopping places are also a space for communication.

8, explain the knowledge and sales volume is directly proportional to goods, consumers are not experts, you need guidance.

Let the consumer realize that you are helping him.

9, the reception of customers is relaxed, and the other side can not buy or express disappointment or displeasure.

10., collect money and look for small change, clear the face and find clean tickets for the guests.

11, thanks to the old customers, old customers are the best customers.

For stores, it means continuous improvement.

According to the research of American scholar Lei Qihan and Se se, every 5% increase in customer loyalty leads to a 25% increase in corporate profits.

12, use more idioms.

Language standardization and kindness can increase the charm of shopping malls (shops), create affinity and bring good word of mouth.

13, put the proposal in the collection office, ask customers to write the goods that need to be purchased.

14, take holiday as a good opportunity for public relations.

For example, the double ninth festival gives preferential treatment to the elderly as a blessing, and teachers' Day offers teachers preferential treatment.

15, never forget customers, will never be forgotten by customers.

To treat customers as permanent God, we should use some specific actions or activities to influence customers, so that customers can know that you really regard them as God.

Once God realizes you are trustworthy and reliable, he will become your eternal customer.